If you’re a solicitor or barrister, reviews are a key part of your reputation. Managing your reviews effectively is the best way to ensure that prospective clients and industry organisations have access to quality, accurate feedback about you and your business.
Encourage Feedback from Clients
The only way to get an accurate portrayal of your legal services is to get sufficient numbers of real-life reviews from clients who have used them. In order to get these reviews, it’s important that you make it easy for clients to leave their feedback by having clear instructions available on how they can do so. Additionally, providing an incentive (such as introducing the client's friends and family to your services) may encourage more people to leave their comments.
Monitor Your Reviews
Your solicitors' review page should be monitored regularly in order to ensure that any negative comments or issues raised by past or current clients are responded too appropriately, as well as moderating inappropriate language or content. This will show potential customers that you value customer feedback both positively and negatively and take any criticism seriously.
Showcase Positive Reviews
Positive reviews will help generate enquiries into your services as potential customers can receive true insight into what working with you is like with direct accounts from other customers. To encourage potential customers to use your service they need evidence that engagement with you will provide a positive outcome so showcasing positive reviews of past experiences with other customers is one way that you can guarantee success in this respect.
Respond Proactively & Professionally
When responding to negative reviews it’s important that responses stay professional even if the accusations are completely unfounded – this will show potential customers that there is an effective management procedure in place which has been put in place when dealing with difficult or unusual cases. It’s also important to respond quickly and efficiently if results consistently become delayed or progress stagnates – highlighting action taken rather than rhetoric or promises will strengthen a firms online presence considerably leading prospective customers deeming preference towards companies who remain proactive rather than reactive during all sorts of interactions including those taking place online.