The growth of online reviews for osteopaths has made it essential for practitioners to keep track of the reviews their business is receiving. It is no longer enough for an osteopath to only solicit positive feedback from patients. Osteopaths reviews management requires understanding of the importance of online reputation and developing strategies to manage both good and bad reviews in a way that benefits your practice.
Educate Yourself on Online Reputation Management
Education is an important step towards successfully managing reviews as an osteopath. Learn all you can about how people use the Internet searching for health care services, including reading patient reviews and rating sites. Understand how social media can affect your ratings, especially if negative comments are posted in public spaces such as Twitter or Facebook.
Collect Patient Feedback Using Surveys
Using surveys should be part of your osteopath’s review management plan, even if you are already getting some form of patient feedback such as word-of-mouth communication or using rating systems in your office. By collecting feedback within a survey, you will quickly learn how satisfied each patient is with the care they receive from your practice, as well as what types of practices they feel may need improvement.
Monitor & Manage Reviews Regularly
Practicing doctors should also maintain a close eye on the conversations happening around their practice online so they can respond quickly to any inaccurate information being shared about them online by current and past patients. This includes regularly monitoring review sites like Yelp and Google+local, checking for new comments about your practice and responding appropriately depending on whether the review was positive or negative.
Actively Ask Patients For Reviews
Asking happy patients directly for a review after their visit is highly effective since patient members are far more likely to take time out of their day to write down thoughts when favorably reminded by staff during checkout or after discharge at home. Keep in mind however that while asking happy patients for reviews may be beneficial it must not be done in a way that implies compensation, otherwise it’ll lead to prohibited paid promotional activities and damage your reputation with devalued customer testimonials in return