In the digital age, reviews have become increasingly important for lawyers and law firms. Positive reviews can help build trust with potential clients and help strengthen a firm’s reputation. However, managing lawyer reviews can be difficult and time consuming.
Claim Your Law Firm Profiles on Review Sites
If you haven't already done so, you should create accounts for your business on the major review sites such as Google My Business, Avvo, and Yelp. Claiming your profiles on these sites will allow you to respond quickly to any customer inquiries or feedback and allows you to easily monitor and manage your reviews.
Respond Promptly to All Reviews
One of the best ways to show customers that their opinions matter is by responding promptly to all reviews – both positive and negative. Especially in online communities like Yelp or Avvo where customer interactions are highly visible, prompt responses show potential clients that you take customer service seriously.
Encourage Your Happy Clients To Leave A Review
Many times customers just need a gentle reminder or some kind of incentive to leave feedback. Developing polite scripts that encourage client interaction shouldn’t be too burdensome if employees are trained properly; they may even find it enjoyable! Take advantage of existing platforms like email newsletters or social networks like LinkedIn or Twitter – each provides opportunities for positive customer success stories highlighting your team’s work ethic.
Avoid Fake Reviews
Fake reviews can impact a firm’s ratings negatively if not managed correctly. Trust is essential for successful lawyer-client relationships so make sure clients don’t offer false information about profile assessments; use carefully worded contract clauses quite clearly outlining what fair use policy looks like from both an internal and external perspective.
Manage Negative Reviews Appropriately
Negative customer experiences should always be taken seriously so craft an appropriate response addressing the issue at hand while providing possible solutions aimed at mitigating further stress or problem areas while being professional but respectful in tone–think succinct language complemented with appropriate empathetic expressions when warranted or due respect written in affirmative terms wherever applicable Taking swift action when appropriate is much better than letting a bad situation spiral out of control if given enough time..