In today's ever-wired world, it is more important than ever for estheticians to be aware of how their online presence impacts their clients and potential business growth. Esthetician reviews management should include sometimes checking for any new reviews about your business, responding in an appropriate manner to those reviews both good or bad and also by utilizing various tools to help manage the ratings process as well.
Monitor Your Online Reviews Regularly
The importance of reputation management begins with monitoring your online reviews regularly. You will want to check sites such as Google My Business, Yelp, Facebook and other social media platforms used by customers. Make a routine of checking these sites at least once a week. It’s also critical to respond professionally and promptly to both positive and negative customer feedback left on these review sites. Doing so shows that you take customer feedback seriously and helps build trust with potential customers.
Make Use Of Response Automation Tools
Gone are the days where manually entering responses was the only option when reviewing customer feedback on multiple review sites. Thanks to automation tools such as Reputation Defenders, which allow you to send automated responses customized for any review site, responding quickly to customer reviews can now be done with ease and consistency. Setting up automated response templates will save you time while still remaining professional so no matter what type of feedback is received on each platform, you can make sure that customers know their opinions are valued without having spend hours manually crafting individualized responses each day.
Leverage Review Sites Like Yelp To Clinch More Customers
With over 184 million active users worldwide, Yelp is one of the most popular destination websites being used by people who are looking for an esthetician near them. This makes it important for brands associated with services like skincare treatments or facial services should pay attention in order stay competitive in this sector – especially because when Yelp “recommended” businesses receive 40-percent more clicks than businesses not recommended by Yelp. So taking full advantage of all its features from posting photos to sharing special promotions can go a long way in helping you grow your online presence and increase bookings .
Use Negative Reviews As An Opportunity To Engage With Customers And Improve Your Services
No matter how hard someone might work on cultivating a positive online reputation there will always be some negative comments thrown into the mix from unsatisfied customers every now and then. Even though leaving negative responses tempts many owners into writing fire words back at unsatisfied customers, this temptation should be avoided at all cost because research has shown that companies who react negatively receive nearly 50-percent fewer average monthly views than those who have neutral responses or even no respones at all This means that using negative reviews as an opportunity to engage with comsumers respectfully could help identify areas that need improvement from difficulties in booking appointments too late arrivals instead releasing aggressive verbal lashing online(which won’t appear anywhere else).