Bed & Breakfast Reviews
Running a bed and breakfast (B&B) can be a great experience, but it won’t be an easy ride if you don't manage your reviews carefully. Have you ever seen someone write a negative review about your B&B online? Even one bad review can have serious consequences on your reputation and business. That's why it is essential for any B&B operator to actively monitor and manage their online reviews.
Know What Platforms You Need to Keep Track of
The first step in managing your B&B reviews is to find out which platform or platforms offer the best chance of boosting or damaging your reputation. Popular sites like TripAdvisor, Google Reviews, Booking.com and Yelp are among the most important ones when it comes to making sure that real customers are providing feedback that can help convert other people into guests at your establishment. Other sites such as Facebook, Instagram, Twitter and even Reddit also provide an opportunity for individuals to leave reviews that may affect how things look from the outside.
Focus on Quality and Professionalism in Your Responses
When responding to customer reviews – whether positive or negative - ensure that you remain professional throughout. Even if the customer was wrong in leaving a bad review, do not make the mistake of getting into a public spat with them--rather show empathy and understanding towards their perspective and try to reason with them regarding what led them to leave their comments about your property in the first place. This approach often helps put people more at ease, ensures that future potential customers get an insight into how much care & attention you give feedback from previous patrons, and could help you turn a disgruntled customer around – leading them full circle back toward becoming a loyal fan who will eventually return!
Promote Positive Reviews
Positive reviews act as social proof which helps influence prospects who may otherwise be unsure about booking stays at your B&B. To get more bookings after all is said and done, reposting some of these positive reviews onto various social media accounts associated with your properties–Facebook page or profile etc.–will go a long way towards giving potential guests something tangible before they make their decisions about staying at yours rather than any other accommodation options out there (Airbnb for example).
Consider Using Automated Reputation Management Platforms
Lastly consider investing in specialised software packages designed specifically for the purpose of monitoring all conversations that involve mentions of queries related to your B&B residences, such as automated reputation management utilities like Reputation Loop or HootSuite Monitor & Engage platforms etc.. This type of package allows users not just identify complaints quickly but also take swift action by responding directly to customers who leave poor feedback , instead of waiting hours or days until after they left and potentially miss out on valuable bookings elsewhere - something key when running hotel establishments !
