If you're an attorney, managing your reviews to make sure they accurately reflect the value of your services is important. Attorney review management can involve anything from responding to reviews to actively searching them out. But it’s essential that lawyers do not ignore negative or untrue reviews in hope that they will disappear over time as increasingly internet-savvy consumers scrutinize them when selecting services.
Understand What Reviews You Are Getting
It is important to understand what types of reviews you are receiving, so you can tailor your approach and address any common issues in a timely manner. Taking a proactive approach means having an eye on competitor comparison sites, online directories and social media platforms for industry feedback so you can respond accordingly.
Respond Appropriately & Diplomatically
This includes responses to positive reviews (thank them for their kind words) as well as negative complaints. Responding properly shows customers that you care about their opinion and value potential referrals from other viewers. Make sure to always maintain professionalism, even if the sentiment expressed isn’t necessarily professional itself, and explain how the issue may have been addressed with more specificity or detail than was provided originally with the review.
Take Your Reputation Into Your Own Hands
Asking satisfied customers for reviews or testimonials can help level the playing field and keep your average star ratings up while putting a face on something often viewed as an intangible service like legal representation. Social networks such as Facebook recommend that business page owners ask all customers who they think would provide an honest, accurate rating of their services — not just those who are most likely to give five stars — after completing a job efficiently and with adept knowledge of applicable laws/regulations/procedures etc..
Create SEO Friendly Listings That Take Reviews Into Account
Many law firm websites don’t emphasize search engine optimization enough, much less review data collecting capabilities — this should be remedied quickly! Although search engines like Google don’t generally display Yelp or Avvo ratings directly under your website automatically (Google does this only selectively at present), online listings should still be considered an integral part of a lawyer's website strategy now more than ever before since many defendants look there first for free information about legal professionals in their area before performing detailed research online or consulting family/friends likewise impacted legally by particular issues/situations etc.. Therefore it's important to create listing descriptions featuring targeted keywords that allow people looking for legal counsel in specific practice areas - litigation, bankruptcy, employment law –to find lawyers near them with noteworthy reputations based on overall customer ratings/client feedback etc..