Reputation Defenders

What Does A Reputation Management Expert Do?

What Does A Reputation Management Expert Do?
Amy Bess

7 min

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What Does A Reputation Management Expert Do?

A reputation management expert is someone who helps clients manage their online image. They do this by managing the online presence of a client and by creating a plan to deal with negative mentions about a client's name or products. They work closely with the client to ensure that positive and negative information about the client is taken care of.

They can help you improve your social media profiles, increase your followers, and ensure that no one is talking negatively about you.

Why do you need a reputation management expert?

For Businesses

In today's fast-paced world, consumers have access to information from all corners of the earth through the internet. With so much data available, it becomes difficult for businesses to keep up with what customers want. However, if your website is not optimized for mobile devices, you may miss out on potential clients searching for your products or services on their smartphones.

However, it also can allow potential clients and customers to see negative feedback from previous clients and customers just as easily and quickly.

For Brands

When many customers complain about something, it becomes difficult for a company to ignore those complaints. This is especially true if the problem is widespread. For example, if 10,000 people write a negative review about a specific restaurant, the chances of the owner ignoring those complaints increase exponentially.

So what happens next? If the customer base continues to grow dissatisfied with a brand, the company's likelihood of responding to the situation decreases. Eventually, the company might even pull the plug on the entire operation.

But there's a way around this scenario. You see, if the majority of customers are writing positive reviews, then the company has little reason to respond. And when customers are happy, they're much less likely to spread negative information. So how do you ensure that you maintain a high level of customer satisfaction? By making sure that every single interaction with your brand is positive.

For Individuals

Reputation management is often considered something for celebs and big companies, but everyone has a personal reputation, even if it's not as big as theirs. If someone attacks them online with negative results, it could affect their opinions of others.

Often, a business will review your online reputation before hiring you or promoting you. Then there is your network of friends and family who can influence future opportunities available to you. The bottom line is that these people check you on social media sites.

Online reputation management (ORM) and search results

It's common for people to believe the content they read on a website. Even if that's a 'like,' when the information paints a less favorable picture, it can have a big impact on the overall perception of the company, even when there's no justification for it.

If we look at how people use Google, we need to determine whether they're legitimate.

How negative content is displayed on websites such as Google is determined solely by an algorithm. There is no validation of the harmful content; it becomes the first result on the web pages because of the technology behind the website. Then, it becomes apparent that seeking the service of an internet marketing company becomes the best solution, both in a proactive and a reactive approach.

Proactive Reputation Management

An effective reputation management strategy involves working closely with your marketing team so that they can help you identify opportunities to improve your brand's online presence.

Reputation Management Services could include any number of things, including:

Promoting Positive Content

Positively posting quality articles on your site can help ensure that readers first encounter the best information they need. It also helps push negative comments further down the list so that people don't waste time reading them.

Reputation management specialists know how Google's ranking algorithm works, so they use their expertise to ensure that pages with positive reviews and comments appear at the top of searches.

Employ Social Media Listening

Assessing when the tides are turning is an essential skill for any reputation manager. Monitoring all social media accounts, press and news channels, the mood and emotional state of those commenting, and whether they like a particular post can provide insight into what people think about a brand. This information is invaluable when deciding how best to respond to negative feedback, especially when there is no real way to prove that someone is lying.

Social listening tools such as Radian6 allow you to monitor conversations across multiple platforms – Facebook, Twitter, YouTube, Instagram, LinkedIn, Pinterest, Reddit, and Tumblr. You can find out what keywords describe a product or service and where the conversation takes place. These insights enable you to see exactly what topics are trending, what types of posts are gaining traction, and which influencers are driving the conversation.

Reactively responding to negative feedback.

We can all be influenced by the opinion of other people — whether that's a "liked" on a Facebook post or a negative review. If we think someone has a bad reputation, we may start thinking less positively about them.

Online Reputations Management experts can help to stop negative customer feedback before it spreads by developing a friendly discussion that stops the spread of negative comments and reestablishes your brand's credibility. When it descends to conflict, however, you will find that your brand's online reputa­tion plummets, the last thing anyone wants.

Reactive Reputation Management

Online reputation management (ORM) is about taking proactive steps to protect your brand and reputation. A reactive reputation manager works behind the scenes to ensure that negative publicity doesn't damage your image. They are experts at monitoring social media channels and responding quickly to issues. Their goal is to prevent problems before they become big news stories.

They use a range of tactics, including building relationships with journalists and influencers, managing PR campaigns, and working closely with legal teams to help resolve disputes.

Personal Reactive Reputation Management

As an individual, it might have yet to occur to you to consider the importance of having a proactive strategy for managing your online presence. However, when you're faced with a crisis that could be damaging to yourself and others, you want someone who can help you quickly solve the problem and ensure that you improve your online image.

It's when companies use social media platforms to monitor

As long as you've got a good online reputation, it gives people an easy way to learn about your company and get to know you better. It helps create loyalty and trust, two things that help drive sales and increase profits.

To increase your brand awareness online, you must create an excellent reputation. A good way to do this is by having a strong presence on social media.

This leads to a higher stress level for you and your team, but it may only be worthwhile if you know how to manage your online reputation. By seeking the help of an online repu­tation manager, you can free up some of your time to focus on other aspects of running your busi­ness.

There are several ways to manage an online brand reputation.

An online reputation manager can use several strategies; however, the careful coordination and planning between them and marketing and selling strategies make the difference.

Search Engine Optimization (SEO)

With effective SEO strategies in place, you get your site ranked high enough so that when people are looking for something related to your product or service, your company's name appears on the first pages of their searches. If your company needs to rank higher, then your competition will be, and these are probably the websites that people click through to.

Online SEO and knowing the Google algorithm can be difficult and require effort. With online repu­tation management, they'll do the hard work for your company and get people to your site.

Content Marketing

Online Reputation Management (ORM) is also about creating a good first impression for people reading about your business online. Whether that's through blogs, articles, or new research, it's important to create good quality, trustworthy material that helps people understand your business better.

If you create lead-generating content for different types of websites, such as social media platforms like Twitter and Facebook, they will raise awareness about the advantages of your product. Reputation managers will then ensure that your business is viewed as an authoritative source on subjects your target audience has a genuine passion for, resulting in increased website visitors and improved sales opportunities.

Social Media

It's hard to believe that we would ever live without Facebook, but this is a relatively recent phenomenon for many people. For the online reputational manager, it is an important aspect of brand marketing.

Social media allows companies to present themselves proactively rather than waiting for someone else to type their company name into Google.

It's estimated that by 2021, there will be 3 billion people who use social networks — which means that if companies want to reach out to these people, their social networking profiles need to play an important part in their reputation management.

Website Development

Suppose you've ever been frustrated by trying to use a badly designed site. You'll know exactly what we mean by saying that a well-designed site with an easy-to-navigate navigation bar and a good user interface will improve your business's online presence.

Visitors will repeatedly return if your site is easy to navigate, increasing your chance of making sales.

A good repu­tation manager gets you the result you want—to improve your online presence by increasing positive engagement and safeguarding your repu­tation. Whether it's an attack on your profile, inaccurate information on Google, or negative reviews on news sites, a repu­tation specialist can help you navigate projects to protect your brand.

Updated

November 18, 2022

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