Reputation Defenders

Realtor Reviews: The Force vs. the Dar Side.

Realtor Reviews: The Force vs. the Dar Side.
Kim Calloway

11 min


Realtor Reviews: The Force vs. the Dar Side.

Realtor reviews are one of the most powerful tools in the sales funnel. They help consumers decide whether or not to do real estate business with you. In addition, they can make or break a client relationship. If you're looking to attract new customers, it's essential to know how to manage negative realtor reviews effectively. Here are some tips to keep in mind.

1. Know Your Reviewer

If you don't know the person writing the realtor review, ask around. Find out where they work, who their boss is, and anything else you can find about them. This way, you can tailor your response accordingly. For example, if the reviewer is a colleague, you might respond differently than you would if you received a realtor review from someone you didn't know.

2. Respond Quickly

You don't want to wait too long to respond to a realtor review because people tend to forget about things over time. However, you don't want your response to be overly defensive. A quick response lets the customer know you care about their opinion while maintaining professionalism.

3. Be Concise

People generally appreciate being told exactly why something isn't working for them. Don't go into detail unless there's a legitimate reason. Instead, focus on addressing the issue directly. If you don't address the problem, it could potentially lead to another complaint down the road.

What makes you different from the rest of the real estate agents?

To learn which kinds of realtor review sites will help you get repeat and new clients, read our guide below!

Asking for a realtor review the hard way isn't worth it (and not to say it's unreliable). Check out our video below if you want to learn how RPN got so many Google reviews!

Through, they could automate the monitoring, responding to, showcasing, and managing of their reviews.

Instead of verbally requesting client feedback, follow up by email and use a tool like to automatically track which links were clicked on and where they took people.

It's essential to be able to trust someone when they say something wrong about you.

Buying or renting a house can be one of the most critical choices in your lifetime. It's a trip full of research and needs plenty of faith. As a realtor, getting leads doesn't happen by driving fancy cars or wearing expensive watches; it happens when other people believe in you, speak about you, and spread information about their successes with you. Great agents have a large following.

To start, you need to get realtor reviews from your current and previous clients on the right platforms - so that they can see that you're an expert at what you do.

It benefits your own personal success and your client's experience. When they see what other agents have done right, they'll feel confident in choosing you as their realtor. You can also learn from others' experiences; read through their positive feedback so you know how to improve your service. What do other agents' clients praise them for?

You don't need to be a genius to know that people prefer talking to people they feel confident in. So if you're not sure whether you're ready for the real estate business, then get started!

Your score begins on Day One. You're constantly measuring yourself against others who've been through the buying or sell­ing experience before you.

And when it comes time to ask? Realtor reviews can be your best friend or worst enemy. They can make or break your career. You'll either get a lot of great feedback or a lot of bad feedback. Either way, you'll learn something new about yourself. Clients who see how much effort you've made to help them are more likely to give you another chance. If you do everything right, you'll build a reputation as an agent who cares about his clients' success.

You need excellent ratings from clients to improve your real estate business if you're a Realtor.

A good realtor review builds your online reputation.

Your future clients look at your ratings on real estate sites like Zillow. What will they see?

Your online reviews are essential for building trust with real estate companies' potential clients. Please ensure they're positive by showing them where they can leave real estate companies' reviews. Use tools like to make it easier.

The adage "You never get a second chance to make a great first impression" applies to real estate businesses just as much as individuals. Your online presence is no different. When someone searches for a local real estate agent, they don't care whether you're an expert negotiator or a personable hostess; what matters most is what people say about you. If you don't have many positive reviews, potential clients won't know anything about you. And that could mean missing out on a sale.

That's why it's essential to take the time to write a few glowing testimonials. But there's another reason, too: People trust recommendations from friends and family over anonymous reviews posted on third-party real estate sites. In fact, according to our research, 92% of consumers prefer to read reviews written by people they know and trust. So even though you might think your best friend wouldn't give you a favorable review, chances are she will. After all, she knows you better than anyone else does.

Offer incentives such as discounts or free consultations to encourage your clients to write reviews. Make it easy for them to do so by providing a link on every listing page. Then check in regularly to ensure that they've left a review. Finally, thank them for writing one. It'll go a long way toward building your reputation.

As an exceptional real estate agent, your ratings will speak for themselves. You'll be at the top of the list and get even more leads.

Establishing credibility through realtor reviews

People are constantly comparing themselves to others. If they see that other real estate professionals have reviewed you, they know you're trustworthy. They don't need to read hundreds of negative reviews to know you will not rip them off.

You can easily "rank" your realtor using an excellent review site like the Reputation Defenders Reviews Management app, which means your clients won't ever have an excuse for not doing so.

If you've been frustrated that some online listings have hundreds of glowing, positive reviews, but yours don't even show up, it might be because you're missing out on potential leads. In the digital age, there's little difference between a listing that gets hundreds of likes on Facebook and one that gets thousands of clicks on Google. So why does one type of listing stand out over the others? Because people want to know that the person behind the listing is trustworthy.

For example, let's say you're considering hiring a plumber to fix your leaky sink. You go onto Yelp and see that most of the reviews for his plumbing service are five stars. If you look closely, however, you'll notice that some of those reviews are written by friends or family members. These reviews aren't necessarily false, but they could be biased. They could be written by someone who knows the plumber well enough to give a glowing recommendation but isn't familiar with the quality of work he provides.

In contrast, you find a few negative reviews from customers who had problems getting their money back. One customer says she paid $1,200 for a job that cost her $300. Another says the plumber didn't return her calls or emails. This information helps you decide whether to hire him or not.

The same happens when you compare your local real estate agent to other agents in your area. People are searching for reviews that establish trust. And when they see hundreds of reviews posted by happy homeowners, they assume that the agent must be reliable and professional.

So what do you do? Collecting glowing, a positive review is a shortcut to establishing trust with prospective buyers. Your goal is to post as many reviews as possible, regardless of their accuracy. Why? Because people want to believe that the person behind the review is trustworthy.

A good realtor review helps boost your SEO ranking.

Have you ever Googled "real estate agency" in your local area? The agents who show up first have collected the most online reviews. And it doesn't matter whether you're selling houses or cars - high rankings reap the most benefits (when people need their homes sold, you bet they want the best agent).

Collecting a consistent stream of positive reviews is one of the quickest ways to improve your Google ratings. High rankings mean more traffic and lead. When someone searches for a realtor in your city, they'll see your listing first.

Rather than pay for advertising, if you can improve the quality of your local SEO (search engine optimization) by collecting positive feedback about your real estate business, that is, effectively, a free real estate marketing tool.

Google's local map packs appear before organic search results like websites. So if you're trying to rank well for something specific, such as realtors near me, you might want to start building positive housing market reviews.

The best part? You don't even have to put any effort into it! With tools like the Reputation Defenders Reviews Management app, you can easily collect realtors' reviews and start immediately.

Examples of realtor client reviews

There are many types available for real estate review purposes. We've categorized them for you: the Good, the Bad, and the Ugly.

The type of review one receives, of course, depends on the customer journey. Are they customers or clients? What about tenants, builders, or contractors? Don't think you're restricted to only collecting positive feedback from customers and clients; if you're providing a fantastic service throughout your real estate journey, from the initial consultation to feedback following property inspection to settlement, make sure and collect those testimonials too!

Ultimately, even though we always hope our clients will be completely satisfied, there might be some who aren't entirely happy. However, they can still provide positive feedback.

Sometimes dissatisfied customers are due to unreasonable expectations, bad experiences, communication issues, or competitors trying to ruin your reputation for their profit. You can learn how to remove negative Google customer feedback here.

As a realtor, you want to be consistent and have lots of positive feedback from clients, but what matters is how you react to the negative ones.

Good realtor reviews examples

An excellent real estate agent reviews their clients' properties well. Here's an example of one of Rebecca's reviews:

The entire house-buying experience happened without the buyer visiting the house. Impressive! From this post, we know that the realtor was able to quickly research and provide answers to questions from the buyers while also offering excellent customer service throughout the whole house-buying experience.

Here's another excellent review from an actual client! It's not just any old review — it's one from someone who hired us to help them sell their house.

This is not just a positive write-up; it includes specific, beneficial information for other homeowners who want to hire an agent.

It's clear from her profile that she has an excellent ability to get good results for clients by providing them with a stress-free experience. She knows the local real estate markets well and gets excellent results.

Bad realtor reviews examples

Bad reviews don't necessarily mean a vitriolic rant; they could be negative reviews without providing valuable insights into the entire experience, the agents involved, or the results. These reviews rarely help you as a real estate professional because they aren't sharing an engaging narrative, honestly promoting you to future clients who might need your services.

Bad reviews are sometimes the most damaging because they're so easy to spot.

There's always more to learn from an interviewee, but future clients will only remember one thing from their interactions with Paul: he didn't seem to communicate well.

When you get a bad customer service experience, there are two things to consider:

  1. Is something wrong with your product?
  2. Are you doing something wrong? In this case, I think you're being unfairly criticized. Your product is good, so it's not fair to judge it based on one person's opinion. Also, I'm pretty sure they didn't understand how to use your product correctly. Maybe they were having a bad day. So instead of getting upset about what someone wrote online, I'd focus on fixing whatever problem caused them to write such an unfriendly comment.
  3. Respond to reviews and comments politely and professionally. If there was a misunderstanding, apologize and explain how you'd correct it. Don't get defensive, and avoid insulting anyone personally. You're not trying to win an argument; your goal is to help others enjoy the real estate site. If someone else made a mistake, they should own up to it.

Downright ugly realtor reviews examples

There are good reviews, and there are bad reviews. But some reviews go so far as to say that you're a terrible human being.

This is an ugly site. It looks like it was written by someone who doesn't know how to write for real.

In any case, if you're on the receiving side, then how you handle this situation should reflect how much you care about your reputation. You can either take action against the reviewer (which may not be possible) or just let them go. Either way, handling this situation appropriately shows good character.

What would someone who wants to buy a house be interested in reading a real estate agent's reviews?

If an agency goes out of its way to help you buy or sell a property, you're likely to post a positive review online. Agents rarely ask for reviews.

Building an excellent reputation starts with providing a fabulous experience throughout the process! Do that, and your client will rave about you. The trick? Get them to spread the word on the proper channels, so future clients find you first. Your realtor rating and review are assets. They're a longstanding reflection of your professionalism, character, and expertise, a way for people quickly understand what it would feel like to work with you.

On one side, like in any real estate business, good reviews help promote the company. However, unsatisfied customers will also lash out when writing reviews; they may write them to tell people about their bad experiences or express dissatisfaction. You must provide consistently excellent services to all your customers if you want consistently positive reviews.

Final thoughts

After all, no one wants the worst-reviewed real estate agent to sell them their house.

As an agent, your lifeblood is your reputation. It's the fastest route to winning new listings (or the quickest route to deterring them). After any realtor deal, you should always request customer testimonials on the top-rated platforms, like Google or Zilch, where prospective buyers search for homes and actively compare you to the competition. But requesting real estate testimonials and keeping track of your real estate industry reputation is a nightmare. You call for a review verbally, and while they say yes... nothing ever happens! Your inbox is already overloaded, so following up with customers turns into an impossible task.

If only there were some easy tricks for increasing your real estate review count, you'd be able to increase them by a factor of two.

Why would I ever need to send my customers an email asking them to leave me a review? And what if they don't respond to my request? How am I supposed to know whether or not they're happy with my service? With, I can quickly see how many times each client has left a review on real estate sites such as Yelp, TripAdvisor, Facebook, and Google Places. I can also find out what those reviewers said about my real estate business.


November 15, 2022

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