Reach More Customers with Google Local Services Ads

Reach More Customers with Google Local Services Ads

If you’re interested in boosting your local business’s customer base, local services ads by Google could be a good option. They allow local service providers like plumbers and electricians to create ads that appear in local search results for services. These ads are designed to give potential customers all the information they need to contact service providers directly.

In this article, we’ll talk about what Google local services ads are and how they can help local service businesses grow their customer base. We’ll also discuss why opting for the Google guarantee is a good idea and how it can benefit local service businesses who use local services ads by Google.

What is Google local services?

Local services ads are an advertising option offered by Google to local service businesses as a means of connecting with potential customers in areas they service. These ads highlight local business information, such as name, rating, phone number, and hours of operation, at the top of search results when shown.

The ad format allows businesses to target potential customers via local service business listings on Google Maps. Businesses who use local services ads only pay when potential customers contact their business through the ad. Local services ads are pay-per-lead ads, while Google ads are pay-per-click.  

As local services ads appear at the top of search results with local business information, potential customers can quickly find local service businesses and make informed decisions regarding their services or purchases. This type of ad offers an efficient means of reaching local service business audiences and is a cost-effective way to connect with potential customers for local services businesses.

What is the Difference Between Google Local Services Ads and Google Ads?

Google local services ads and Google ads are both types of local search ad services offered by Google. However, they have some key differences that can affect how they are implemented and used by businesses.  Google local services ads require businesses to pay only when a lead clicks on the ad and leads onto the business’s website or app. By contrast, Google ads require businesses to pay each time a user clicks on an ad and leads to their website or app. This can be costly for small businesses with limited advertising budgets.  Google local services ads always appear at the top of search results in local search results pages, while Google ads often appear further down the page. In addition, local services ads require business owners to submit information about their business and become "Google guaranteed" or "Google screened." These services guarantee that the business listed in the ad is legitimate and has been verified.

Is My Business Eligible for Google Local Services Ads?

Google Local Services Ads are local advertising services offered by Google that help local service providers connect with their customers in the areas they service. This ad format allows service providers to display their services at the top of search results, ensuring potential customers see their business and can easily find them online. To be eligible for Google Local Services Ads, local service businesses should be in the business of providing services related to local area or locality, such as plumbers and electricians. Businesses offering services across multiple localities may not be eligible for these ads.   Local service providers can choose from a variety of ad formats including text ads, image ads, and video ads. These ads are designed to provide local businesses with maximum visibility on different platforms and devices, allowing them to reach potential customers quickly and easily.

How Does Google Local Services Ads Work?

Google Local Services Ads is an advertising option offered by Google that helps local service businesses connect with customers in their area. The service allows businesses to pay only when a customer contacts them through the ad, usually by phone call. Businesses that use this service only pay when a customer contacts them. This ensures they only spend money on ads that are actually attracting new leads.  Google local services ads are available in most large metro areas in the US and globally, but businesses can opt-in to specific regions or categories of services. They can also tailor their ads to suit their business and target audience. This allows local businesses to reach the right customers at the right time, resulting in increased sales and business growth.

What is the Google Guarantee?

The Google guarantee is a special distinction granted to local businesses that meet the search engine’s high standards of trust and service. When a business signs up for local service ads, they automatically apply for the guarantee, which involves license and insurance verification. The guarantee provides potential customers with greater trust in choosing a business and peace of mind that the job was well done. It also provides protection for customers who are unsatisfied with the work done by a business, offering refunds up to $2,000 for jobs booked through local services ads. The guarantee helps local businesses improve their ranking on Google search results and increase customer satisfaction, ultimately benefiting both businesses and consumers.

What does the Google Guarantee offer?

The Google Guarantee offers home service providers a way to build a trusted reputation online and display their local service listings next to the Google search results page. The guarantee helps customers determine which local services providers are reliable, and it ensures that providers deliver high-quality services at an affordable price. In addition, it shows a business's star rating from Google Reviews on their ad. Providers with the guarantee badge have gone through extensive background and license checks, ensuring that they are suitable to provide local services.  The guarantee also offers customer support, including reimbursement for services if customers are not satisfied. By offering this guarantee, Google helps local businesses thrive online and build a sustainable business.

Which services are included in the Google Guarantee?

The Google Guarantee covers reimbursements for work of a quality that is not as expected or agreed upon by the customer. It is available to eligible businesses that are screened and qualified by Google-backed services. In addition, businesses can receive a Google guarantee badge on their website to reassure potential customers of their quality work. If a customer is dissatisfied with the quality of your work, they can contact customer support and ask for a refund or replacement. The Google guarantee ensures that customers get top-quality services at all times, no matter what type of business they are working with.

What is the Difference Between the Google Guarantee and Google Screened Badge?

The Google Guarantee badge is a guarantee that local businesses with the Google Local Services ads are trusted and services ad requirements. The guarantee ensures potential customers that the job will be done properly and that Google will reimburse customers up to $2,000 if they are unhappy with the work. Such guarantees can help local businesses gain more business and increase customer satisfaction. To obtain this badge, local businesses must meet strict criteria of trust and service.  The Google guarantee badge is available across a range of services including Maps, YouTube, Play Store, Gmail, and more.

How do I qualify for the Google Guarantee?

The Google Local Service Ads service allows local service businesses to advertise their services in local search results. To qualify for the service, local service businesses must have a valid business license and insurance. To verify a business's license and insurance, Google conducts background checks on all employees. The verification process ensures local service businesses are conducting business legally and safely. Additionally, Google guarantees customer protection of up to $2,000 for any services booked through Local Services Ads. With the Google Guarantee, customers are guaranteed high-quality local services when searching for local services online.

What is a Valid Lead?

A valid lead is a customer who has expressed an interest in the service or job type being offered in the geographic market targeted by a Google Local Services ad. To be considered valid, leads must confirm their location and the type of work they need. For example, a customer may call to confirm if they are local to the area being advertised or inquire about specific services or jobs being offered. Calls to the business that are returned also count as valid leads. Google will attempt to send leads elsewhere if the answers do not align with the criteria of the business.

What is an Invalid Lead?

A potential customer is defined as a person who has expressed interest in, or shown potential for, purchasing a specific service or product from the business. An invalid lead is a call that is not from a potential customer, such as sales calls or other solicitations. It can also be a call requesting services that are not listed on the profile or outside of the pre-determined service area or city.  The Google guarantee provides customers with the assurance that their business is legitimate and trustworthy. If a customer is unsatisfied with the service or product they received, they are entitled to reimbursement from the business. This can help businesses improve their services and ensure customers are happy with their experience.

What Are the Benefits of Google Local Services Ads?

Google local services ads are pay-per-lead ads, meaning businesses only pay for leads acquired related to their services. This type of ad allows businesses to manage their ad campaigns and budgets in one place, which makes it easier than other ad types to track performance. Businesses can use their same Google account to run both Google local services ads and Google ads with separate budgets and targeting options.  With local services ads, businesses can reach potential customers searching for the services they offer, and only pay for those who contact them. In addition, local services ads appear at the top of Google's search results, rank based on the number of positive reviews and customers served, and are different from Google ads and My Business.  As local services ads help businesses connect with potential customers searching for their service, they provide a great way to reach potential customers without costly advertising campaigns. Overall, local service ads provide a cost-effective way for businesses to reach potential customers in the local area.

Advertising Costs Are Relatively Cheap

Local services ads cost an average of $28 per lead, which is considerably lower than other advertising options for small businesses. With local services ads, businesses only pay for the leads they acquire, making them more cost-effective than ads that charge for every click regardless of whether it results in a paying customer.  In addition to cost-effectiveness, local services ads have several other advantages over other advertising options. For one, local services ads allow businesses to target their ads to local audiences, increasing their reach and effectiveness. Additionally, local services ads are free of ad targeting restrictions, allowing businesses to reach the specific audiences they want. Moreover, local services ads provide data about how customers engage with a business after completing a lead conversion, enabling businesses to improve their operations and grow sustainably. Overall, local services ads are an ideal advertising option for small businesses looking for affordable yet effective ways to market their services and engage with local communities.

Pay Only for Results with Cost-Per-Lead Ads

So, Cost-Per-Lead ads allow businesses to only pay for leads that are qualified and relevant to their business. This is different from Cost-Per-Click ads, where businesses pay for each click on their ad, regardless of whether the user becomes a paying customer. With Cost-Per-Lead ads, you only pay when an interested customer contacts you directly through the ad. This saves businesses time and money, while ensuring they only receive high-quality leads. Google guarantees the quality of leads you receive and will refund your payment if the customer is unhappy with your work. When it comes to local services ads, google displays them at the top of search results when customers search for services you provide. So if you’re looking for ways to reach local customers and attract new business, Cost-Per-Lead ads are a great option!

Increased Visibility in Local Search Results

Google local services ads help businesses increase their visibility in local search results. In particular, Google algorithms take custom imagery into consideration when finalizing search result rankings. For example, local service ads appearing in local search results such as Google Maps and Google My Business listings can help businesses advertise their local services and brand. This can be beneficial for both businesses and potential customers, as it allows businesses to set up their services type so they are more easily visible when people search for specific services. Additionally, review leads regularly through local service ads to ensure that your business is converting potential customers into paying customers. By checking LSA leads regularly, you stay on top of lead tracking and analytics, allowing you to optimize your marketing and ads to maximize the potential of each customer touchpoint.

Quality Leads from Google Searches

Google local service ads provide businesses with quality leads for local services. The ads allow customers to view customer reviews and ratings, which can help them make an informed decision about engaging with a business. Businesses can also showcase their star rating and other customer reviews directly on their ads, helping customers make an informed decision about engaging with a business. By placing local service ads prominently at the top of search result pages, Google is effectively increasing visibility and effectiveness of local business ads. This results in increased leads and reduced cost per lead for businesses. Overall, local service ads help businesses find and engage with potential customers at the local level, making it easier for them to grow and thrive in their local communities.

Attract More Customers with Google Guarantee

Businesses can benefit from a Google guarantee badge, which appears with local service ads and shows potential customers that the business is legitimate and trustworthy. The guarantee provides customers with a lifetime cap of up to $2,000 for jobs booked through local service ads. This helps to entice people to choose your business over others and build customer trust. By providing customers with a guarantee, businesses are able to save time and money in the long run, as they can be confident about their services. In addition to the guaranteed service fee, businesses are also eligible for other perks such as free ad management services and access to advanced reporting and analytics.  By offering local services ads on Google, businesses are able to reach local customers quickly and efficiently without requiring a significant investment in marketing resources. With local service ads, businesses can reach out to local residents and promote their services or business. By promoting your business through local service ads on Google, you are able to increase your visibility in local search results and target potential customers based on their location. As a result, you can attract more customers who are looking for services in your area.

Schedule Bookings Immediately

Google local services ads allow businesses to offer customers the ability to schedule a booking directly from the search ad. To receive bookings directly in Housecall Pro, business must connect their Google account and enable local services ads. Google local services ads are available in most large metro areas in the US, but some small locations may not have access. Customers can easily schedule an appointment through the ad with just a few clicks.  Businesses can also benefit from Google local services ads by receiving bookings instantly, as opposed to waiting 24 hours for the booking button to show up on a search result page. This feature makes it easier for businesses to accept bookings and instantly update reservations. Overall, local services ads are a great tool for businesses looking to increase their customer satisfaction and profitability.

Provide More Information to Potential Customers

Google local service ads are an advertising option offered by Google to local service businesses that help them connect with local customers. These ads always display at the top of search results when shown, and local businesses only pay if a potential customer contacts them through the ad. Local service ads allow local business to advertise their services on Google and receive leads directly from potential customers. Not all regions of the United States have access to Google’s local service ads, but most large metro areas do.  Google local service ads help local businesses find potential customers and reach potential clients in their area, saving them time and money. By displaying their services prominently on Google’s search results, local businesses can easily reach potential clients who are searching for local services online. They can also use this opportunity to show off their services and engage with potential customers in a casual setting. Overall, local services ads are a great way for local businesses to promote their services and build up business.

Highlight Your Company’s Ratings

Local services ads allow businesses to highlight their ratings, reviews, and quality of service. This can help build customer trust and improve local search rankings. When ad targeting is well-defined, it allows local businesses to reach potential customers effectively. Additionally, local services campaigns allow businesses to advertise on Google and receive leads from customers. Allowing customers to find your ad more easily can increase your business’s chances of getting leads and generating sales.  A high star rating of 4.5 or higher with multiple reviews can also improve the performance of local services ads. By highlighting your company’s ratings, you can attract new customers and increase sales. However, highlighting only positive reviews or average ratings may not be enough to convince potential customers to choose your business over others in the local search results page. It's important to highlight all the relevant information about your business in order to provide a complete profile that can help you reach customers effectively.

Reach Customers on Voice Search Responses

Google Local Services Ads enable local service businesses to reach customers in their local area. Google’s local services ads allow businesses to advertise on google search and voice search responses, which leads to more visibility and improved customer engagement. These ads are “ranked” based on the number of positive reviews and customers served.  Local services ads are especially useful for local business, as they are highly targeted. This means that businesses only pay when customers engage with the ad, helping them target their marketing efforts effectively. Local services ads also provide a great way for local businesses to display their services and stay top of mind with potential customers.

No Keywords to Manage

Local Service Ads are pay-per-lead ads, meaning businesses only pay for the new leads they acquire related to their local service ads. This can be a cost-effective way for local businesses to reach out to potential customers and avoid paying for ads that aren’t relevant to their services. Google Local Services Ads also allow businesses to search for local services from a single search ad interface. Instead of searching for local services in various categories, businesses can search for a specific service type or keyword, such as lawn services or plumbers, and save time and effort. Businesses using Local Service Ads are guaranteed that if a customer is unsatisfied with their work, Google will refund the cost of the ads. They only have to worry about running effective local service ads and attracting new customers.

Gain Trust with the Google Guarantee

The Google Guarantee is an important part of the local service ads ecosystem. It helps local businesses stand out from their competitors and gain trust from potential customers. The badge shows that the business is legitimate, trustworthy, and has the correct credentials and insurance for the industry. This makes customers confident in recommending local services on Google. And since local service providers go through thorough background and license checks to be approved, they can be assured of a high-quality service. With the guarantee reassurance, more people will trust local service ads and make more conversions for local businesses.

Increase Your Online Reviews

Google Local Service Ads are a local advertising option that local service businesses can use to reach customers in their local service area. Reviews of local services are an important part of the decision-making process for local residents, and they can help improve the performance of local ads such as Google Local Service Ads. When you have multiple reviews with a rating of 4.5 or higher, Google is more likely to show your ad placement. Besides, ad targeting must be well-defined to ensure efficient ad performance. Opting for ads that display business hours and targeting those who search for local services can also help improve your ad placement. All in all, reviews from local residents can help local service businesses gain trust and increase their online presence.

Highlight your Positive Reviews & Ratings

The Google Guarantee badge, which signals to potential customers that a business is legitimate and trustworthy, can help improve ad performance. The Star Rating for a business’s online profile must be 4.5 or higher to be eligible for the guarantee badge. You should highlight your positive reviews and ratings to gain visibility and improve your business’s star rating. Optimizing your online profile and business address can also help ads with business hours show in better placement in search results. To maximize ad performance, budget recommendations and dashboard training are available to help you target your ad campaigns more effectively. Also, access to dedicated support can help you with ad management and stay on top of ad-related issues. Finally, monitoring phone leads in real-time and accessing early “beta” products can ensure your ad is reaching the right customers.

Respond & Engage With Inquiries

Responding to customer inquiries quickly is of vital importance for the success of local search ads. Real-time notifications can help ensure quick responses, while setting up a callback function enables businesses to quickly respond to specific questions. Google Local Service Ads appear at the top of search results for relevant products and services, making it an attractive investment for local businesses looking to expand their reach online.  Local Services campaigns are supported by the Google Ads API, enabling businesses to easily create, manage, and track local search ad campaigns from within Google Ad Manager. This allows businesses to easily adjust campaign settings and run reports on ad performance, saving time and streamlining the ad management process. Overall, local services ads offer a unique and effective way for local businesses to reach potential customers online.

Expand the Reach of Your Paid Search Ads

Google Guarantee ads can help businesses stand out from competitors by displaying a green checkmark alongside the “Google Guarantee” label. This badge can help potential customers decide whether to trust a business or not, and build trust with the business. The Google Guarantee badge shows potential customers that the company is legitimate and trustworthy. This can help protect unsatisfied customers for services booked through local service ads with a lifetime cap of $2,000. By showing this badge, home service providers can build a trusted reputation online and provide background and license checks to ensure quality services are being delivered. Google guarantee ads help ensure businesses of high-quality services while providing an extra layer of security and trust for consumers.

Be Included in Voice Search Responses

Local service ads can be included in Google Assistant responses to relevant voice search queries. For instance, local service ads can appear in the Google Assistant’s response when a customer searches for services related to a business ad or job type. This ensures that businesses are shown relevant ads and leads from potential customers, resulting in higher quality matches. Local service ads can also be featured at the top of search results when customers google a search term related to the business. This means local businesses will have an increased chance of being found by customers who are searching online for services related to their job type or location. By including local service ads in Google Assistant responses, businesses gain trust and visibility on local search results pages.

No Ads or Keywords to Manage

Local Service Ads are search ads that businesses can use to reach local consumers and generate new business. These ads are different from regular Google Ads, as they require businesses to pay only for leads that result in a sale, whereas with Google Ads, businesses pay for each click of an ad regardless of whether the user becomes a paying customer. Local Service Ads also allow businesses to target local audiences without adding keywords or other ad management strategies, making them easy to set up and use. As with all of our search ads, local service ads are reliable and cost-effective ways to reach local consumers and generate new business.

How to Sign Up for Google Local Services Ads

If you're interested in running local services ads on Google, you can sign up for local services ads on the ‘Extend ads’ page of Google Ads. Local services ads are similar to regular ad campaigns, but they're specifically designed to promote local business services or products.  Local services ads appear at the top of local search result pages when customers search for a service. Local businesses can set up ads to target specific geographical areas, such as neighborhoods or towns, or they can create ads that appear across all local search result pages.  Local businesses can also choose how many ad impressions they receive each day and how long their ad will stay visible on the page. This is known as a budget. If a customer clicks on an ad, local businesses will be charged based on the cost-per-thousand ad (CPM) bid they selected.

1. Determine Eligibility

To determine eligibility for Google local services ads, local businesses must meet specific criteria. The eligibility check page of the ad service contains a list of services that local businesses can advertise on, including Google search, Maps, local business reviews, and Google My Business. These services are all tailored to local needs and preferences. Additionally it is important to ensure that business owners and their affiliates have completed the required background checks and verified licensing information for their ads.  Google local services ads also guarantee quality leads from local businesses with relevant services. To request notification if a business is ineligible for Google local services ads, all you need to do is visit the ad service's notification page. If you are eligible and would like to advertise your business on google local services ads, it's important to submit accurate information such as business name, address, email address, and phone number as well as insurance information and other relevant details.

2. Set Your Service Region

Local Service Ads are available in most large metro areas in the US. The ads are currently active in 11 countries, including the US, UK, and Switzerland. To take advantage of local services ads in your market, you must accurately identify the areas you serve and optimize your listings to drive leads. Local services ads are targeted to local services businesses, such as plumbers, electricians, pest control services, and more.  When Google opens up local services to your industry/market, be sure to take advantage but make sure you have a sound strategy in place with the resources to properly execute the campaign. The Google Ads API supports operations and restrictions for local services campaigns.

3. Define Your Company’s Services

Google Local Service Ads are an advertising option offered by Google that local service businesses can use to reach potential customers. These ads appear at the top of search results when users search for services in a local area. The ad “ranks” based on the number of positive reviews and customer leads it has been able to generate. This means that local businesses can easily optimize their ads to get the best possible results.  Businesses opting for Google Local Service Ads must guarantee the ad service by stating their guarantee policy in the ad text. They must also review customer reviews and feedback before running their ads, as this information helps them determine which ads are working best for their business. By using Google’s services, local businesses can ensure that they are reaching potential customers in their area and generating business leads for future sales or services.

4. Set Your Hours of Operation

If you are looking to advertise your services and reach potential customers, local Google service ads can be an effective way of doing so. When setting hours of operation for your local business, it's important to ensure potential customers know when you are available for service. This information can be found in the ad itself as well as on the map. By displaying both the ad and the map, potential customers will have a clear picture of when they can visit your local business and receive services.  Additionally, Google local service ads allow you to set holiday hours for special occasions such as holidays or birthday celebrations. Setting regular hours of operation will help ensure that your business is always open for business.

5. Proof of Insurance and Google Local Services Background Check

Businesses that want to advertise local services must provide proof of liability insurance. The amount of insurance required by business depends on the industry in which they operate. Google Local Services background check process involves cross-checking local businesses against national registries, such as the U.S. Chamber of Commerce's business registry to ensure safety and trust.

6. Set Your Bids, Your Budget and Your Billing Information

When it comes to setting up bids for Google local services ads, there are two main factors that you must consider: your daily budget and maximum cost-per-lead. You can balance these costs by setting the highest amount you’re willing to pay for each lead and the daily budget you have available for your ads. It’s also important to manage your leads and track their performance to ensure you’re getting the best results for your investment. Reviewing customers’ reviews will help you improve your visibility on search engines like Google and Yelp. Also, ask for reviews from local business owners or customers to help improve your rankings and visibility.

7. Start Managing Your Leads

Local services ads allow local businesses to reach potential customers who are within a certain radius of their business. These ads help local businesses effectively advertise their services and attract new customers. The ads also offer detailed information about the business, such as its services, location, hours of operation, and phone number. This allows potential customers to get a more detailed look at the company’s services and make an informed decision about whether or not it is the right one for them.  These ads also feature photos of the local business’s staff and services, which can help potential customers identify with the business and understand its core values and philosophy. The ads can also include reviews from previous customers looking for similar services. Additionally, local services ads feature a “Google Screened” badge to show that the ad has been screened by Google staff to ensure that it is high-quality content. This badge shows that Google has reviewed the ad and determined that it meets our high quality standards. This badge reassures customers that they are getting quality local service ads from Google.

Using Local Services Ads by Google to Grow Your Business (ROI)

Local services ads by Google are a great way to connect with local customers in your area of service. Businesses who use these ads pay only when a customer contacts them through the ad, making it an easy and affordable way to target potential customers.  Setting up local services by google is also simple. After creating an ad, businesses can choose from various local services, such as local search ads, local business ads, and local restaurant ads. These ads help local customers find local businesses and help local business attract new customers.  Local services campaigns allow businesses to receive leads directly from potential customers without relying on external third-party ad networks. This gives businesses more control over their advertising budget and allows them to reach more potential customers with their unique message.  Compared to Google Ads, local services ads are pay-per-lead, meaning businesses only pay for the new leads they acquire. This helps businesses save money while still getting the exposure they need to grow their business.

Boost Your SEO

Google ads are a great way to improve SEO, as they are pay-per-click. You can use local services ads to promote your business and local customers can search for services on your website directly from your ad. Depending on the local services ad campaign you choose, you could receive leads from local customers looking for services in your area. Organic SEO can also rank your business in Google’s local 3-pack that helps increase visibility. When conducting online marketing for your business, remember to make sure it has a visible online presence and meet the needs of local customers who are looking locally.

Increase Your Visibility

Businesses looking to increase visibility in local services ads must engage early and consistently. By engaging early, businesses can ensure that their profile is accurate and up-to-date. This will help potential customers find a business more easily and build trust in the business. Additionally, keeping details consistent across all local services ads profiles helps potential customers find a business more easily.  By updating local services ads regularly to reflect changes such as moving premises or changing opening hours, a business can show that it is responsive to its customers’ needs and interests. This also shows Google that the business is interested in local services ads and willing to invest in improving customer engagement. By optimizing the leads dashboard through quickly marking leads as “booked”, “completed”, or “archived”, businesses can show Google that they are engaged with their local services ad campaigns and prioritize high-value leads for further follow-up.

Get Quality Leads

Local Services Ads by Google allow businesses to connect with customers searching for their services. The service directly targets local search queries, showing ads only to those who are actively looking for services locally. This allows local businesses to gain exposure and build their brand without investing in expensive advertising campaigns. Outputs from Local Services Ads are high quality, as customers have confirmed their location and the type of work they need. It is a great way for local businesses to reach local consumers searching online for services. In addition to targeting local search queries, Local Services Ads by Google also display Google Guarantee or Google Screened badge on ads to show customers that the business has been reviewed and approved by Google's Ad Review team. This further increases the chances of local businesses receiving a qualified lead from the service.

Get Verified Reviews (no spam)

Businesses can use local services ads to reach potential customers. These ads allow businesses to show up in Google search results and receive call leads from their ad. Individuals looking for local services would be able to find your business and make a booking or inquiry. However, businesses must undergo background check, license check, and insurance check to be verified for local services ads. After completing the verification process, businesses will be eligible to show on Google search and receive call leads from their ad. Customers who book a job through the listing and leave a review will be verified by Google as legitimate. This gives customers assurance that the business is legitimate and trustworthy; they can easily choose to work with a business that has been verified by the search engine giant.

Ready to run a Google Local Services ad?

If you're interested in running local ad campaigns on Google's local services platform, you’ll need to meet a few requirements. First, businesses must be local service providers of some kind and must have an established customer base in a specific area. They must also be licensed and insured for local business advertising.  If a potential customer finds your ad through the local services ad campaign, they'll receive a phone call or email from you, introducing yourself and your services. And businesses must pay only when a potential customer reaches out to them through the ad.  The local services ads appear at the top of Google’s search results and are targeted based on customers' location and preferred keywords. The ads are visible 24 hours a day, seven days a week, so businesses can reach potential customers whenever they’re looking for local services.

Conclusion

To ensure that your business is able to reach potential customers and take advantage of the benefits of local service ads, you should start running ads as soon as possible. To get started, check out this step-by-step guide on how to run local service ads for services such as plumbers or electricians. It also details how you can manage your ad campaigns and track their performance. You can also use our local service ad template to create a compelling ad with information about your service offerings, customer reviews, and local business hours.