Reputation Defenders

Pawn shops reviews guide to success.

Pawn shops reviews guide to success.
Steven Maddocks

17 min

read

Pawn shops reviews guide to success.

An online presence is vital to a company's success in today's hyper-digital world. Not only do pawn shops need to maintain a website, blog, and social media accounts, but they also need to ensure that these platforms display positive online ratings and customer testimonials. These ratings and testimonials help potential clients determine a company's trustworthiness and reputation before further research. After all, according to a study conducted by Google, nearly 91 percent of people rely on online customer feedback when deciding whether or not to visit a local store. While traditional methods such as print advertising may work, they lack the credibility and authenticity that online ratings and testimonials offer.

Pawn shop reviews matter!

Positive online feedback helps capture the attention and interest of potential clients. Similarly, online feedback can effectively establish credibility when consumers either seek out specific products or services offered by your company or simply browse through a list of pawn shops offering similar products or services. Research shows that if a consumer trusts your company's online review, they are likely to spend 31 percent more than those who do not believe in your online reputation. Simply stated, positive online feedback can significantly and positively impact your client base.

Pawn shops reviews - Reputation Defenders

There are three reasons pawn shop reviews work well.

Below are three examples showing the positive user experience (Google wants), the cost, and time efficiencies for pawn shops that use online reviews for their pawn shop.

Reason #1

You're curious about where you can get some good quality homemade vanilla bean gelato at midnight on a Saturday evening, so you perform a Google query for "best vanilla bean gelato" in your city. The first result appears to be a popular local restaurant chain with its review section.

Reason #2

You're in the marketplace for a new vehicle. Confident of the brand but uncertain about the dealership, you perform a Google search for local car sales. Boom! Instant results and customer feedback.

Reason #3

You've recently moved to a new city, and it's time for a dental check-up. You want an experienced dentist that you can rely on who is conveniently located. So you do a quick online search to see if any dentists in your area have positive feedback from their patients.

Or, it's time for a dental exam, but your original doctor doesn't cut it. You want a doctor who will be around for a long time, will be convenient and is trustworthy. You do internet research for local doctors. Doctors with positive patient reviews appear before your eyes again.

When choosing between two pawn shops, you're most likely to choose the one with the highest number of positive reviews and those that feature testimonials highlighting their reliability, expertise, professionalism, and quality service.

Reviews by third parties are essential for any kind of company, including yours. They provide a free service to prospective clients and let them know if your product or service meets their expectations. You can use these reviews to show your expertise and professionalism.

Key Takeaways: Online pawn shop review websites aren't just an adequate, efficient substitute for traditional SERP initiatives and other forms of marketing, but they're also a highly reliable method of establishing your pawn shop as trustworthy, professional, and profitable. Positive online pawn shop review sites require little investment and can ultimately encourage customers' buying habits to boost your profit margins.

As important as it is to understand the positive impact customer feedback can have on your success, it's just as important to understand how you can leverage these customer testimonials to benefit your pawn shop further. Read these comprehensive step-by-step how-to guides for using online review sites effectively.

How to leverage pawn shop reviews and use them to your advantage

You can still do several things to take advantage of online customer review sites. Here are some tips for using them to your benefit.

  • Increase brand awareness. Before the advent of the World Wide Web, consumers relied upon personal recommendations from friends and family to learn about new services and products. In today's digital age, however, social media sites such as Facebook and Twitter allow users to share opinions and experiences online. These platforms can build credibility and authority around your product or service, thereby driving traffic to your website.
  • To help boost your sales, identify the most popular words people use when describing your products and implement them into your product positioning, key­word target­ing, tag­ging, and con­tent crea­tion.
  • Highlighting positive customer feedback in PR and influencer marketing campaigns can help generate interest among media outlets, bloggers, and social media followers. Products and services that receive numerous positive testimonials from satisfied customers can be an excellent tool for showing these audiences, as well as PR and influencer teams, just how much people love, use, and depend on your product or service.
  • You can improve your pawn shop by using online reviews to get valuable customer feedback. These platforms allow you to easily collect and respond to user comments, which helps you understand what they want and how to serve them better.
  • Respond to every single one of your clients' comments. Acknowledge every positive comment, no matter how big or small. Then follow up with an e-mail thanking your clients for their kind words. Even if you cannot respond immediately, send a quick note expressing your gratitude. Doing so shows your clients that you value their opinion and that you care enough to make an effort to get back to them. By doing this, you'll start building relationships with your clients that will pay off. Plus, you'll have a much better idea of what your clients think about your services and products.
  • Increase revenue through customer retention and loyalty. Ultimately #4 and 5 will help each other to keep your clients happy! Your clients will appreciate your effort in resolving any issues they may encounter. They will also be more likely to purchase again if they feel valued as part of your client base.

Key Takeaways: Online customer reviews can be powerful tools for increasing brand awareness, boosting SEO positioning, encouraging positive feedback, and making customers happy.

The impact of pawn shop reviews on local SEO

Online review sites can help pawn shops appear near (or even at) the top of local searches for their products and service. There has been a correlation found between online review sites and local searches.

Almost 10 percent of the total weight of Google's ranking factors is estimated to be reviewed. As a result, brick-and-mortar stores and retailers may benefit from having more positive reviews posted by satisfied customers.

To increase click-through rates, we recommend you write about something people care about. For example, if you sell shoes, then writing about how great your new running shoe is would likely get you more clicks than just selling shoes. You should also make sure that your product description contains relevant keywords. Finally, try to keep the length of your review under 100 words. A good rule of thumb is to keep it around 50 words.

Reviews can help boost your company's sales, too. A 2013 study by HBS showed that "one-stars" — negative reviews — can generate up to 9 percent more sales than five-stars. For example, a single bad review could cost you hundreds of dollars if you're in a high-end clothing store. But if you get 10 or 20 good reviews, you might be able to recover that loss.

It makes sense that 88 percent of consumers have been influenced when deciding whether to buy something from a company that has received negative feedback online.

Key takeaways include the fact that the velocity, quantity, and variety of online reviews all significantly affect local SEO ranking factors and can significantly benefit both online visitors to your site and offline visits to your physical location. This can also be an excellent way to oversee online reputation monitoring by knowing how people are discussing your brand, what they are discussing, and what they are not discussing regarding your company as a local entity.

Overall, positive review sites help improve your company's reputation and visibility. Positive review sites also help boost your company's sales.

Pawn shops reviews - Reputation Defenders

Click-Through-Rates (CTR)

Within Google's local ranking factors, click-through rates are a critical component. For example, if you have a lot of online reviews for your pawn shop, then your chances of appearing on the front page of Google are increased.

When combined with a high click-through rate (CTR), the large number of positive customer feedback shows Google that your website provides the most relevant content and services that match their needs. This is the powerful impact online customer feedback can bring to any pawn shop, big or tiny.

If you want to increase your sales, then you need to focus on increasing your customer satisfaction. Your customers will be more likely to purchase from you if they feel you care enough to address their concerns.

Online customer reviews can help market your pawn shop by increasing its visibility, boosting your SEO ranking, encouraging positive feedback from satisfied customers, and making them feel appreciated and valued.

Pawn shops need to provide high-quality content to increase reputation and trust.

Consumers today rely heavily on online consumer review sites to find products and services. To maintain a good reputation, companies must ensure that their online presence is clean and accurate. Online review management helps companies manage their online reputation. Companies can take control of their online reputation by monitoring negative comments and responding quickly to address issues before they spread.

Pawn shops need to focus on the most effective online review sites.

Not all pawn shops are the same. Some require more customer service than others. Others may be unable to afford a full-time staff member dedicated to answering questions about their products and services. In these scenarios, an online forum can provide customers with answers to common questions and allow them to ask additional ones. These forums are often hosted on social media platforms such as Facebook, Twitter, LinkedIn, YouTube, and Instagram. They're also frequently used by companies to promote their latest product launches.

Generally, it is advantageous for all companies to concentrate on the Big Three. That is Google Reviews, Yelp Reviews, and Facebook Reviews. Why? Because all these online rating platforms offer your company a greater audience and opportunity for exposure. Once you deal with the Big Three, moving into niche online dating sites such as Avvo or Houzz can assist in complementing and boosting your online reputation management strategy. This is particularly so for consumers who are serious about and prepared to buy.

Google Reviews

Google has arguably the most excellent online reputation management tool. For starters, Google Reviews can put you near the top of the SERPs (as shown below). Many pawn shops will focus solely on generating Google reviews. However, it shouldn't be the only thing you do to improve your SEO. In addition to Google Reviews, you must consider leaving reviews on other platforms such as Yelp, TripAdvisor, Facebook, and Twitter. You may find that these platforms offer better opportunities for improving your SEO.

Yelp Reviews

Yelp's review platform is also a good choice for most pawn shops. It boasts an astonishing 135 million unique visitors and offers categories for almost any type of pawn shop. Its online ratings can also appear in Google searches, display your store hours, and include images contributed by its users.

Facebook Reviews

With almost one billion monthly active accounts and eight hundred million daily active accounts, Facebook is an online dating site to be taken seriously. A significant advantage to Facebook ratings is that most of your clients are using Facebook and will already be signed into their account via mobile or desktop, making it easy for you to send them directly to your rating page. While Facebook ratings may not match up to Google and Yelp ratings, the social media network is quickly closing in.

Niche Online Review Sites

Lastly, vertical-specific online rating platforms can be used to complement your online rating strategy. Do a quick Google for "lawyer ratings," and you'll likely find Avvo (https://www.avvo.com). A quick Google for "doctor ratings" will bring you Healthgrades (https://www.healthgrades.com). And a quick Google for 'home builder ratings' will bring you Houzz (https://houzz.com). These examples of supplemental online rating platforms are crucial for any complete Online Rating Strategy. Use them to your benefit, but don't depend on them as your only engine for online ratings.

Pawn shops reviews - Reputation Defenders

The ins and outs of responding to positive pawn shop reviews.

A recent survey found that 70 percent of people exposed to negative reviews felt their opinions had been affected by them.

Therefore, you should set a realistic review–to–reply ratio that works for you. A good starting point would be to reply to three out of five positive or negative reviews left on your site by customers. Having a target like this will help you stay focused on customer service without requiring an unrealistic 100 percent reply percentage.

Responding to positive feedback from customers is a great thing to do. It demonstrates that your company values its clients and takes pride in providing them with excellent service. Showing gratitude for their kind words also makes your company look good.

It can be tricky knowing exactly how to reply to positive reviews. Here's some advice for making sure your responses are effective.

  • Personalize it by including the reviewer's name if possible.
  • Thank them for their time and effort.
  • Show genuine emotions, such as excitement or joy, when making a personal connection.

If you're still having trouble figuring out how to reply to positive feedback, here are some tips for responding to positive comments. Don't use the same canned responses for every type of customer. Instead, tailor your replies to each person who left a positive review.

Responding to pawn negative shop reviews, positively

On the flip side, responding to negative reviews has a more significant effect than positive ones. Forty-one percent of consumers say they trust brands that respond quickly to negative reviews. This is a chance to act fast and right any wrong the consumer feels your company made.

Some general tips for replying to negative reviews are:

  • You should know when a negative online comment is posted to respond quickly. Also, be sure to monitor comments made by others, especially if they're similar to yours. Something happening repeatedly could mean an issue with your product or service.
  • Make sure that someone who isn't professionally or personally connected to the negative review responds. Otherwise, you risk the responses being biased, unprofessional, or not as calm and composed as they should be.
  • From a negative review, learn what not to do next time.

The image below shows an effective way of handling a situation calmly.

The owner took some simple steps that could turn this negative experience into a positive one for any potential customer.

  • They say they're sorry for...
  • They approach the situation calmly and collectedly (cushion defense).
  • They provide a proactive approach to correcting mistakes.
  • They request to continue the discussion privately ("We would be happy to discuss this further with you…")

As shown, the positive feedback helps the customer know they were listened to, valued, and given an option to resolve their issue. Not only does this show you care about this specific negative review, but you're concerned about all your clients and want them to be satisfied. After all, clients should leave your site with a positive impression of your company and brand.

If the negative feedback isn't legitimate, you should respond to it and explain yourself. You may even be able to fix the problem by offering to improve something.

By responding to negative customer reviews, you allow yourself to prove that your brand has real people behind it and that they care about their customers' experiences.

How to get more pawn shop reviews

Getting more reviews is the main objective, but how do we do so? We've identified four critical components for generating quality reviews: time, incentives, multiple channels (including social media), and adding a personal element.

If you're unsure where to begin, here are some tips to help you gain more positive ratings.

  • Make sure you lay the proper foundation for customer satisfaction by providing excellent customer support daily.
  • Ask your customers to write a review. Many won't bother taking the time to do it. But you'll be surprised at how many people will go out of their way to do so... and the more reviews they provide, the better your ratings will be. Your customers will love you for it, and you'll earn a higher average review score.
  • Try targeting your audience on general websites like Google and Yelp, as well as niche websites like Edmunds, HealthGrades, and Zillow, which bring in lots of people who would be interested in giving their opinion on any purchases they make.
  • Make it easy to complete. People hate filling out forms. They hate answering questions. And they hate doing so repeatedly. So make it easy to fill out your surveys quickly, easily, and painlessly. Don't force them into an uncomfortable situation where they feel pressured to answer questions they may not want to answer. Let people choose how they respond to your surveys.
  • Use Review Management tools to ensure that your online reviews reflect positively. This will increase your online rating.
Pawn shops reviews - Reputation Defenders

What works when asking for pawn shop reviews?

Most pawn shops with a customer feedback management system will tell you they don't always get reviews. But what's the best way to generate reviews?

It's good to know how to ask for online customer reviews. They're an essential part of any pawn shop.

To get started, ask yourself these four questions:

  • Your customer review policy should include a statement about why you care about customer feedback. You could say, "We value feedback because we need to improve our service."
  • When asking for reviews, ensure you're reaching out to people who can help you improve your pawn shop. Your best bet is to reach out to past clients, friends, or anyone else who could potentially give you an honest opinion about your product or service.
  • You should text people who ask for reviews to inform them that they left a review. However, you can also collect feedback from e-mails and online survey forms.
  • After an interaction, it's usually best to send the invite immediately. However, sending one a day or two later is also a good option.

If you're going to incentivize people for pawn shop reviews, then you need

As a general rule, don't offer incentives for online reviews. Offered incentives can lead to a biased opinion that doesn't accurately represent a particular customer's experience with your product or service. You may argue that this is part of running a successful company, and you will do whatever you can to drive sales. I respect that commitment, but some online dating sites like Yelp do not.

An excellent way to encourage reviews is by using an online rating system that suits both parties.

For instance, the chances of a dental patient clicking on an online review they receive via e-mail a day later are pretty low. Our stats at Reviews Day reveal that only about 2-3 percent of those patients will go ahead and open the link. Once they do so, however, the completion rates drop even further for those who have to log into the website to write a review. On top of that, sending them a text right before they leave the office can increase the conversion rates up to 15 times!

Similar arguments can be made for automobile dealers and most other industries that collect online customer feedback. Investing in an online review management system can produce significant results, comply with legal requirements, and eliminate awkward moments when requesting a Google, Yelp, or Facebook review. No incentives are needed.

Pawn shop employee reviews–the why and how of them

Encouraging your employees to share their opinions is essential to creating a positive culture at your company. But getting them to do so is something else entirely.

Don't worry if you're not sure what to do. Just follow these two rules, and you'll enjoy an increase in review flow.

  • Ensure that your employees understand that your motives are pure and that requesting feedback is integral to their job.
  • Money is a big motivator for employees, so offering them incentives to send out invites to their friends and family members is an excellent way to get them to invite others to join your site. You can offer rewards based on: How many people receive your invitation. How many people accept your invitation? How many times they've invited someone else? How many people recommend your product/service?
  • The total count of invitations sent.
  • The number of reviews you've received so far.
  • The number of recommendations your company gets.

What about buying reviews?

Buying fake online review services is not recommended. DON'T DO IT!!!

Buying reviews is not allowed on any site. You can buy fake reviews if you want, but you won't be able to hide them. Reviewers who write positive reviews about your pawn shop will be identified, and you could lose access to your account.

It doesn't pay to be risky. Earn good reviews by doing things right.

If you're using review monitoring tools, you need to use them correctly.

Managing online review sites is something else entirely. You need to know what your clients are saying about your company, what they're saying about your products, and what they're not saying about your company.

Now that you know that the volume, quality, and variety of online reviews all significantly affect local SEO results, you may be wondering how you can monitor and manage all of these factors. Enter online review monitoring software.

pawn shops reviews  Reputation Defenders

Use a review monitoring tool to see if your reviews are helping you grow your pawn shop.

By employing an online reputation management service, pawn shops can track and respond to positive and negative comments on Google, Yelp, or Facebook.

Another advantage of having a good reputation is that it allows you to get better deals. For instance, if you're an online retailer, people will trust you enough to buy products from you. And if they do so, they'll probably tell others how excellent your service was. In short, a good reputation means more sales.

Remember, the more positive customer feedback your pawn shop gets, the more customers you'll get. With a review monitoring system, this cycle can work for your benefit.

What to Look for in a Review Monitoring Tool

There are several things to consider when choosing an online review management tool. Here are some tips to help you choose the right one.

  • An online tool allows you to manage your pawn shop from anywhere, at any moment.
  • There are plenty of insights available for you to use when quantifying your online reputation. You can even monitor its performance using review monitoring tools.
  • Professional ready-to-go reviews for your pawn shop that are easy to e-mail, text, or post online.
  • Easy, seamless integrations into your existing pawn shop applications.
  • An affordable solution for small pawn shops.

As it turns out, Reviews Day offers all of these things and so much more!

Pawn shop key takeaways

  • If you don't already focus on gathering online reviews for your company, go to Google MyBiz, Yelp, and Facebook and get started now.
  • Focus first on Google, Yelp, and Facebook. They can help increase your company's visibility and brand trust.
  • Once you've got a solid grip on writing good content for the big three, supplement those results by creating content for specific verticals.
  • Try to respond to at least some percentage of the people who send you messages. Doing so shows them that you're interested in their feedback.
  • If someone has posted a negative review, don't get upset. Instead, think through the issue and see if there's anything you could've done differently.
  • Select an online review management system that works best for you and your customers' needs. The most commonly used systems include Google My Business, Facebook Pages, Yelp, etc.

Online pawn shop reviews aren't just an effective, efficient way to improve your site's ranking; they're also highly reliable to establish your pawn shop as trustworthy.

Positive online reviews require little in terms of both monetary and human resources, so they're worth investing in.

Updated

November 15, 2022

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