Reputation Defenders

How to Write an Airbnb Review as a Host

How to Write an Airbnb Review as a Host
Barbara Worley

6 min

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How to Write an Airbnb Review as a Host

Every hotel manager knows that reputation can affect the bottom line. In today’s digital world, online review sites such as TripAdvisor, Yelp, and Google Plus have an enormous impact on whether or not customers choose to stay at a particular establishment. Host rating and guest review information help paint a picture of the overall quality of service provided by the hotel. These two data types can also encourage potential guests to book directly through the website rather than through a third-party travel agent. Hotel managers should utilize these resources to create a positive image among their current and future clients.

You may sometimes wonder, as an Airbnb host, "How should I reply to a review?" Or "What should I say when leaving a review?" This article is a complete guideline for writing a good review on Airbnb as a host.

How Does the Airbnb Review System Work?

Both written and starred ratings are optional for guests and hosts to provide.

  • Public Review
  • Before submitting guest ratings, ensure that all the written content – the guest’s rating and the host’s response – adheres to strict Airbnb policies.

Each reviewer gets their opinions and complaints without any influence from the other reviewers' opinions or complaints.

Note: When your hosts submit their visitors' reviews, they'll receive an e-mail telling them their hosts have submitted their reviews. The longer it takes before a visitor visits, and his/her reviews are posted, the less likely he/she will remember the best moments of their trip. So, post your reviews right after your hassle-free visitors leave.

  • Private Feedback
  • These are private messages between hosts and guests to express their gratitude, displeasure, or suggestions for improvement.
  • Once you receive three reviews on your property, your overall rating will appear next to your property's name. You can see a list of your most recent reviews by clicking reviews under Performance-> Reviews.

If you score top overall star reviews across all your listing on Airbnb, you’ll be awarded Superhost status.

Superhost Privileges and Requirements

Airbnb runs a SuperHost program for those who go above and beyond. Airbnb gives SuperHosts detailed inside information, exclusive perks, and specific host tools. Therefore, SuperHosts get booked in faster and stay longer. To become a SuperHost, hosts must:

  • Score a 4.9 or higher.
  • Try to respond to customer feedback within 24 hrs, at least 90% of the time.
  • Hosting a guest at your property at least once every ten years (or 100 nights) would be a good idea.
  • Minimizing cancellations below one percent (or zero if under 100 bookings per annum) is essential.

Keep yourself active on the review system by responding to reviews quickly and positively.

  • Cancellation Reviews

If you cancel a reservation as a guest, the Airbnb system will post an automatic negative comment on your profile. These comments are part of the guest penalty and cannot be removed. However, guests may choose to delete these comments if they wish to explain why they canceled.

As a host, why does it matter if you write an Airbnb review?

Reviews written by guests bring about several benefits.

  • By contributing to the Airbnb communities, you can help other hosts decide whether they want to accept an unknown guest to rent out their listing.
  • You must establish a good relationship with your guests by giving them positive feedback whenever they're nice to you. This will encourage them to come back again!
  • Building your reputation as an Airbnb host by leaving reviews for your hosts.

Remember, if you want to enjoy the benefits described above, you must ensure that your reviews provide value, helpful info, and clarity.

How to Write an Airbnb Review as a Host

When hosting, when you're asked to write a review of someone who has just visited your place, you might be a bit puzzled.

You start by thinking about the guest who stayed at your vacation property and depict the experience in your mind; if the overall experience was directly related to the perception of your guests regarding their responsibility towards taking care of your vacation property, then it's essential to reflect upon them when writing your Airbnb review. Here are some tips for breaking through any blocks in learning to be an influential Airbnb reviewer.

Writing Positive Reviews

  • Thank them for staying with us! We love having our friends and family visit us during their travels. We hope you enjoyed your stay with us! Please let us know what we could do better next time so we can make your next trip even more enjoyable. We appreciate your feedback and are happy to help in any way possible!

Examples:

  • [Guest Name] is a lovely guest who respects your home and treats it respectfully. He/she leaves the place clean and tidy and is quiet during his/her stay. We would love to have him/her return anytime he/she wants to visit our home.

Writing Negative Reviews

  • Be specific and detailed. Explain why you're dissatisfied. Provide examples of what went wrong. Do not make excuses. Be honest about your complaints. Tell them you'll not be coming back to stay again. If you have an issue with a guest, let them know. Let them know if they broke any house rules. Make clear how they could improve next time.
  • I'm sorry to hear about your experience at [Your Address]. However, I would like to offer my opinion regarding the situation. First of all, I would like to say that I am very disappointed in how [your name] handled the situation. He/she should have responded immediately after receiving the notice. Secondly, I would like to mention that he/she was rude and disrespectful toward the hosts during the entire process. Thirdly, I would like to state that they were given ample opportunity to clean up before being asked to leave. Lastly, I would like to inform you that if you ever find yourself in a similar situation again, please contact me directly so I can help resolve the issue.

Both hosts and guests should be as descriptive as possible when writing their reviews. Double-check your review before submitting it to ensure they're as accurate as possible.

Star Rating

  • Give your guests a rating out of five stars. It attracts the viewer's eye much quicker, letting them know how great they were during their stay. This also helps reduce the chance of false positives or sugarcoated issues. If it was a three- or four-stars experience, tell them!

Write about the type of guests they were, i.e., partygoers, quiet, honeymooning couples, and their reason for remaining, i.e., vacations, visiting family, business trips. Use words like quiet, friendly, pleasant, noisy, etc., to describe how nice they were to stay.

How shall hosts respond to reviews from guests?

Responding to Positive Reviews

A lot of people make money online these days. You can do it too! But you'll have to work hard if you want to get ahead. And you'll have to learn how to sell yourself short to get paid what you deserve. To earn money online, you must first build a reputation. Then you can start getting paid to do things you love.

Responding to Negative Reviews

If you get a bad review, don't ignore it. Instead, respond to it by giving your rational explanation for why it happened. You may even want to show off your excellent guest services by highlighting some of the positive things that went well during the stay.

  • Focus on simply refuting the specific issues that would otherwise damage your very well-earned reputation.
  • You might, for example, wish to explain the case in which the incident was outside of your direct responsibility and also state that despite any remedial actions taken to fix the issue, the reviewer failed to consider these steps.
  • Try not to let yourself be carried away by the personal or trivial arguments about who did what to whom; regardless of whatever, that won't help you win over future guests who are yet to interact with you and could book your home.
  • Speak professionally and stay calm throughout any discussion regarding an unpleasant review.
  • Your maturity will show your dedication to providing a flawless customer service experience to the Airbnb platform.

Can hosts remove reviews from their Airbnb property listing?

If guests post negative comments, Airbnb will not remove these comments unless they break the Airbnb review policy. However, if guests write unfair and untrue comments, Airbnb will take action against these comments.

Concluding Remarks

It would help if you were careful not to abuse your power by using your guest list to get free accommodation. However, if you can write a good quality positive feedback, you could use them to gain trust among your fellow hosts and earn some free accommodation.

Updated

November 19, 2022

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