Reputation Defenders

How to Remove Negative Search Results

How to Remove Negative Search Results
Maria Martin

10 min


How to Remove Negative Search Results

Reputation management is one of the most important aspects of digital marketing because it helps businesses build trust and authority. This is especially true for local businesses, where customers are often skeptical of reviews and ratings posted by strangers.

If you're looking for ways to improve your online reputation, there are several things you can do. For example, you could hire a professional reputation manager to help you manage your brand online. You could also invest in better content creation strategies like blog posts and videos. These tactics will help you rank high in search engines and ensure people find your site when they type in keywords related to your industry.

Why you need to remove negative search results

Google's algorithm changes daily, and it's important to keep up with those shifts. If you don't, there are consequences. A recent example is how Google changed its algorithm to favor mobile searches over desktop searches. This change meant that sites you had ranked highly on the desktop version of Google Search no longer got the same amount of traffic. And while some businesses found ways around this problem, many didn't. As a result, many companies lost money and revenue.

This isn't just about losing rankings; it's about damaging your brand. When a potential customer finds out you've done something shady online, it could permanently impact your brand. You might lose customers, even if you eventually win back their trust.

And remember, Google doesn't always make changes like this. So, it would be best if you took action to protect yourself against future problems.

Remove vs. push down negative search results.

Google has been accused of manipulating its algorithm to favor certain types of content over others. This includes pushing down negative reviews and articles about a brand or product while promoting positive ones. However, the truth is much more complicated.

In most cases, if you want to remove a specific piece of content from Google, it's virtually impossible. You'd have to either remove the entire site from the index or attempt to remove each link pointing to the content. And even if you manage to pull off one of those feats, you'll likely encounter another problem: Google doesn't let you remove anything from its search results. Instead, it pushes the content into the "Not Provided" section.

So, what does that mean? If you're trying to hide something from Google, it's probably best to forget it. If you try to take out a negative review of your product, it's almost guaranteed that someone else will write a better one. Or worse, someone might find a way to ensure the negative review stays online.

But wait, there's good news! There are ways to remove negative search results without worrying about the consequences. For example, you could use Screaming Frog to crawl your site and remove negative links from the index. Or, you could hire a professional to help you.

The bottom line is that it's extremely difficult to remove negative search results from Google. Even if you succeed, you'll likely run into problems later on.

How to remove negative search results on Google – Overview

Google wants to give people what they want, even if it doesn't make sense. If you're searching for "best dog food," it'll show you a bunch of pet stores because that's what Google thinks you want. However, if you type in "worst dog food," Google might give you some reviews about how certain awful brands are. Why does Google do this? Because it knows that most people don't care about negative information. They want to find out whether or not something is good.

So, Google will try to hide negative information from searchers. How do they do this? By burying it deep within the search results. For example, someone searches for "best dog food." There are probably dozens of different companies listed, but there's one thing Google won't do - it won't list those companies that have terrible customer ratings. Instead, Google will list them somewhere near the bottom of the page. So, while looking for the best dog food, Google will also hide the worst dog foods.

This strategy works well for Google because it gets rid of the clutter. And, since Google controls 80% of the market, it gives them control over what people see.

However, buried negative information is sometimes good. Sometimes it's useful. Let's say you're looking for a new mattress. You want to know where to go, but you also want to avoid paying $1,500 for a bed that sucks. Google could include a review like this: "Mattress Review: Best Mattresses Under $600". Now, you know exactly what you're getting into. You can compare prices, read reviews, and decide which mattresses are worth spending money on.

But, if you wanted to dig up dirt on a competitor, you'd use a reputation management technique. Bad reputation management involves creating fake accounts, posting negative comments, and ensuring no one sees them. Then, you can claim that your competitors have shady practices. Once again, Google will take note and lower your competitor in the rankings.

SEO vs. online reputation management (ORM)

Search engine optimization (SEO), online reputation management (ORMs), and social media marketing are three distinct disciplines that work together to improve the visibility of your digital presence. These terms are often used interchangeably, but each one does something very specific.

In short, SEO ranks your site for relevant keywords; ORM builds positive sentiment around those keywords, and SMM spreads positive sentiment across multiple platforms. Together, these three disciplines help to ensure that your brand is seen as a trusted authority in your industry.

But, as with most things, there are exceptions.

Quality is vital to success.

The scope of what needs to be done to rebuild trust is daunting. It would be best to address every aspect of your brand image: product reviews, customer feedback, ratings, complaints, social media posts, press coverage, and more. This includes developing strategies to manage your reputation across multiple channels, including search engines, review sites, social networks, forums, and blogs.

We help our clients develop comprehensive plans to mitigate damage and repair their reputations. Our approach involves working closely with them to understand how each channel works, what information is shared there, and why people share it. Once we know where the problems lie, we can craft effective solutions.

Our team has extensive experience managing brands throughout the world. We've worked with some of the most recognizable companies in the United States and abroad, including Fortune 500 CEOs, international celebrities, and major sports teams.

How to remove negative search results on Google

ORMs are tools used to help manage negative information about a brand or individual. These tools push down negative search results, like reviews or news stories, in favor of positive ones. There are three main types of ORM strategies: manual, algorithmic, and automated. Each offers different benefits, but they all serve the same purpose: to improve a person's online image.

Manual ORM is done manually by a team of people who go into Google and use keywords to find sites that carry negative information. Once those sites are found, the team works to either remove or rewrite the negative information. Algorithmic ORM uses machine learning algorithms to identify harmful content automatically. Automated ORM uses software that scans social media feeds and removes posts that contain negative comments.

1. Formulate a strategy to shift the narrative

The first step to burying negative search results is establishing a reputation management strategy. If you still need to do so, it is imperative to develop a plan to manage potential issues both now and in the future. With this in mind, let's look at some common mistakes people make when developing a reputation management strategy. You can avoid making costly mistakes by understanding what goes into creating an ORM strategy.

2. Optimize your primary website

ORM is one of those terms that gets thrown around a lot, but few people understand what it entails. In short, ORM stands for "online reputation management," and it refers to how businesses manage online profiles on social media platforms such as Facebook, Twitter, and Instagram.

For most small business owners, ORM happens behind the scenes without much thought. But if you want to optimize your website to rank well for your brand name, you'll need to consider how you present yourself online. This includes everything from your domain name to page titles and meta descriptions.

While ORM is usually associated with managing negative comments posted on social media sites, it's a broader term that encompasses various things. These include optimizing your website for reviews and customer feedback and optimizing your domain name for better rankings.

The good news is that once you learn the basics of ORM, it becomes easier to incorporate into your overall SEO strategy. You don't need to hire someone else to do it; you need to know where to look.

3. Build out additional web properties

There are many ways to build satellite websites. Some businesses use a single domain name, while others opt for a different URL address altogether. These options are just scratching the surface, though. Companies sometimes invest in building multiple web properties, such as a branded domain, a microsite, and maybe even a blog.

For example, Starbucks owns several branded domains like,,, etc. They also own a microsite called and a blog called All three of these websites provide unique information about the coffee giant.

4. Establish an active presence on social media

Social media is no longer just about posting pictures of yourself having fun. Social media platforms like Facebook, Twitter, YouTube, etc., are now used for marketing products and services, promoting events, communicating news, and building relationships. In fact, according to recent research conducted by Forrester Research, 83% of B2C companies use social media marketing to reach consumers.

In addition to being a great way to increase brand awareness, social media is also a great way to establish credibility, build trust, and maintain customer loyalty. As a matter of fact, 73% of consumers say that they trust online reviews written by people they know. So why aren't you reaching out to those influencers and thought leaders within your field? Why aren't you engaging with your audience?

To improve your overall digital footprint and reputation management strategy, you need to establish an active presence on social networks. You don't need to spend hours every day monitoring multiple profiles; however, you should still make sure to check up on them regularly.

5. Publish highly targeted, optimized, quality content.

Google's algorithm continually crawls the web looking for fresh content. The search engine then indexes that content and organizes it into categories based on topics and entities. As Google indexes more content, finding something outside of those categories becomes increasingly more work.

This is where things become complicated. If Google finds too much content about a particular entity or topic, it will start to view that content as irrelevant and stop serving it up in response to queries. This is why publishers are often frustrated when they see their traffic drop off after publishing articles about hot topics.

One study found that people searching online for information about a certain topic tend to consume a lot of low-quality content. They're just looking for quick answers, so they don't care what the source is. And because there's so much low-quality content out there, Google doesn't want to show it to searchers anymore.

To combat this problem, Google recommends producing high-quality content that targets a specific audience. In addition to being well-written, the content must include keywords that match the terms that searchers use when they ask questions.

The more targeted and unique your content is, the better your chance of getting seen by Google.

6. Optimize press releases

Press release optimization is another important part of reputation management. When you craft a press release, you want to ensure that it ranks well for your brand name. You also want to ensure that it doesn't look spammy or like something that could trigger negative reviews. A good rule of thumb is to avoid using generic terms such as "we," "our," "us," and "ourselves." Instead, use unique phrases that reflect your brand identity. For example, "We offer our clients a wide range of marketing solutions, including advertising, public relations, social media, branding, web design, and development."

7. Identify and boost favorable content through SEO

The final step to suppress negative results involves scouring the web for every possible opportunity to improve your online presence. In addition to creating quality content, it's important to identify and boost good content, such as positive reviews, news articles, and partner partnerships that accurately reflect the character of your business or executive team.

We map out up to 500 potential opportunities when building an ORM (online reputation management) strategy for our clients. These opportunities are typically found in the following places:

  • Social media platforms like Facebook, Twitter, LinkedIn and Instagram
  • News outlets
  • Blogs
  • Online review sites
  • Industry associations
  • Trade publications
  • Government agencies

Because new sites and content continue popping up in the SERPs, this process requires a keen analytical eye. Therefore, we recommend hiring a seasoned SEO analyst to manage this aspect of your digital marketing campaign.

It takes time to remove negative search results — it starts now.

Search engines are constantly crawling the web, looking for new content. If you want to avoid unwanted content from the surface of search results, you need to ensure it disappears. There are many ways to do this, but some methods are better than others.

If you want to hide something quickly, one option is to use cheap and dirty smokescreens. These tactics include buying ads, creating low-quality sites, posting spammy comments, and changing your IP address. While these tactics may seem easy and inexpensive, they are only short-term effects. They might help you temporarily, but they will only do something to improve your overall reputation.

There are, however, legitimate ways to bury unwanted content permanently. For example, you could hire a professional team of writers to write articles about how great your business is. This tactic will likely generate positive reviews and social media shares, effectively burying any negative content.

Another way to bury unwanted content is to buy up negative domains and redirect traffic. This method works well because most think domains extensions are safe places to put your brand name. However, plenty of shady domain sellers are willing to domains to anyone willing to pay. As a result, you risk having your brand associated with a questionable site.

Finally, there's the white glove approach. This involves hiring a reputable firm like ReputationDefender to monitor your brand across multiple platforms. A good reputation manager will track mentions of your brand across the internet and respond accordingly. This includes monitoring forums, blogs, social media accounts, etc., and taking care of any issues before they become big problems.


November 19, 2022

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