Reputation Defenders

How to get Google Reviews?

How to get Google Reviews?
Edwin Maskell

18 min


How to get Google Reviews?

Google Reviews is a free tool that lets consumers submit product ratings and reviews directly into Google Search. When someone searches for a specific brand name, the review section appears along with the brands' local store listings, allowing shoppers to read customer feedback and make purchasing decisions based on those reviews.

The reviews appear on the left side of the screen, while the brands' store listings appear on the right. This allows consumers to easily compare prices, check reviews, and find the nearest location.

How Do I Get Started Using Google Reviews?

There are three ways to start submitting reviews to Google:

  1. Login: If you already have a Google account, log in to your user account and select "My Business." On the next screen, scroll down to "Reviews," where you'll find the option to add reviews for your business.
  2. Create a New Account: You don't have to sign up for a Google account to submit reviews. Simply enter your email address and password and follow the prompts to complete the process.
  3. Use Your Social Media Accounts: If you're already signed into your social media accounts, simply post a photo of your receipt and include a short description of your experience. Once posted, you'll receive confirmation via text message.

An Overview of Google Reviews

Google offers merchants a way to gather feedback from customers directly on their sites. Merchants can use Google Reviews to display customer comments on their site. They can also send emails to customers inviting them to review their products and services. This merchant center feature is accessible to merchants and requires no special software or programming.

You must have a Google Merchant Center account to participate in Google Reviews. You can sign up to Google Merchant Center here. Once set up, you add the code to your web pages and begin collecting reviews. Google Merchant Center handles much of the work for you. First, it collects customer information from participating merchants and then sends those customers an invitation to complete a short survey. If a customer accepts the invitation, the Google merchant center automatically creates a profile and posts the review on Google Maps.

The process works like this: When a visitor arrives at a webpage that includes the Google Review Code, the browser checks whether the merchant has opted into Google Reviews. If so, the browser prompts visitors to enter their name, email address, phone number, and location. After completing the form, the browser redirects the customer to a URL where the customer completes a brief survey about their shopping experience.

Customers who wish to provide feedback on their experiences with a particular product or service can select one or more options from a list of rating categories. For example, they could indicate how satisfied they were with the product or service quality, how easy it was to find the store, how helpful the employees were, etc. As part of the survey opt, customers can also write a comment.

After completing the survey, Google merchant displays the customer's average rating and comments on the merchant's website. Google also stores the data collected during the survey, including the customer's name, email address, postal address, telephone number, and the date and time of the transaction.

Why Are Google Reviews Important?

Google announced the launch of Google reviews in 2016. This feature allows businesses to ask customers to review products on Google Shopping and Google Maps. However, it doesn't work like Yelp, where people write reviews about places they've visited. Instead, Google uses a system called "Review Stars." Review Stars are assigned based on how many times a product appears on Google Shopping and Google Map listings. A star rating is displayed next to each listing, and a link to read the full review from Google Shopping.

The idea behind Google Reviews is pretty simple. Businesses can use this tool to gain credibility and trust among consumers. Customers can easily see other shoppers' thoughts of a particular brand or store. They can also learn about the quality of a product before making a purchase.

But there are some caveats. First, Google does not allow businesses to pay reviewers to post positive reviews. Also, Google does not provide any help to companies trying to fix negative reviews. Finally, Google does not offer any way for businesses to respond to reviews directly.

Help Build Social Proof

Google Reviews is one of the most powerful tools in your arsenal to help build social proof you can use as part of your marketing strategy. This tool allows you to collect honest customer feedback about your products and services.

Once you've collected enough reviews, it's easy to see potential customers' confidence in your brand. You'll know exactly where to focus your efforts based on customer satisfaction with your product or service.

Help Build a Better Brand and Products

Google Reviews is one of the most potent tools Google merchant center offers. By allowing people to post reviews about your products and services online, you gain insights into how your customers feel about your brand. This helps you understand what works well and what needs improvement. In turn, you can change your products and services to help improve customer experience.

Boosts Your Local SEO

Google Merchant Center wants to ensure it serves the best local search information. So it looks at reviews left by customers who have visited a business. If there are many positive reviews, Google Merchant Center thinks business must be good. And if there aren't many negative ones, it knows something isn't quite right.

To help you, Google Shopping has added a "Local Business Review" button to the bottom of every listing in Google Maps. When someone leaves a review, they'll see a link to the review itself. If there are enough reviews, Google will display those reviews next to the listing in search results. This helps Google understand how well a business performs based on customer feedback.

The feature works just like any other review, except that Google Shopping displays the name of the reviewer rather than the business.

How Does Google Reviews Work?

Google reviews are one of the essential parts of the web experience. They help people decide where to spend their money, whether buying a product online or booking a hotel room. In fact, according to a recent report by Forrester Research, consumer reviews account for up to 50% of the purchase decision-making process. But how do we know what those reviews mean? And how do we use them?

In an other article, we look at how Google reviews work -- and why they're so powerful. We'll show you how to find reviews for products and places worldwide, including hotels, restaurants, clothing stores, electronics retailers, and even airlines. Then, we'll explain how to read reviews and understand what reviewers want from businesses. Finally, we'll dive into some of the best tools out there for creating great reviews yourself.

Finding Reviews

Finding reviews isn't hard. There are several different ways to go about doing it. You might be able to find reviews directly on the site you're looking at. If you're shopping for a specific item, like a TV or a

1. Google Asks Your Customers to Opt-In

Google sent out emails to customers who bought items from certain retailers in late 2018, asking them to fill out a short survey. This survey asked questions like "How did you find our store?" and "What do you think of our products/services?" Google says it uses this data to improve its product offerings, but some people are concerned that this could lead to privacy violations. Some people believe that Google already knows what you want without knowing it.

2. Customers Take the Survey

If you've ever shopped online, you know how frustrating it can be to determine whether or not what you purchased worked well enough to satisfy you. You might even feel compelled to write a review, but there's no guarantee that anyone will read it. A new feature from Amazon allows shoppers to take part in a customer satisfaction survey. If you're interested in participating, simply add items to your cart and choose "Opt-In." Then, once you reach checkout, you'll see a pop-up window asking you to complete the survey.

The survey consists of a star rating system, where one to five stars indicate how satisfied you are with your purchase. There's also room to include additional feedback, such as whether or not you'd recommend the product to others. This option is optional, though, since you won't receive any compensation for participating. For now, Amazon isn't offering incentives for completing surveys, but it could change in the future.

3. Google Aggregates the Reviews and Data

The Google Review Center is one of many initiatives launched by Google to help merchants succeed online. You'll find your listing and the ability to submit customer reviews, add photos, and respond directly to reviewers.

Once the survey information is submitted via the Google Review Center, Google aggregates it into star ratings for your business, displayed on your website, in organic and paid search listings, and even on Google Maps.

While Google Reviews is a separate initiative from Google Search, it does benefit you as a merchant. By encouraging your customers to participate in the program, you're getting more reviews, which in turn means a better seller rating (the average seller rating for your store), which will encourage more people to buy from you.

What Can You Do With Your Reviews?

Google launched its customer review program in October 2018. This tool allows businesses to add reviews directly to their Google My Business listing. Users can write reviews about products and services offered by local businesses. These reviews include ratings, comments, photos, and videos.

The reviews are displayed in Google Maps, Search, Shopping, and YouTube. They're also shared across social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Reviews help customers make better decisions. Research suggests that consumers trust online reviews as much as personal recommendations. So why don't you start collecting those reviews now?

Incorporate Them in Your Business Listings

Your reputation is one of your most significant business assets. Customers are constantly looking up businesses online. They want to know how others feel about your company. If you don't have a good reputation, it could cost you sales. But there's a better way to demonstrate your credibility than just having a great product or service.

If you've ever shopped for a plumber or landscaper, you probably noticed that some companies had glowing testimonials posted on their sites. These are called "reviews," providing a lot of information about a business. Reviews help potential clients learn whether or not they'll be satisfied with the work done by a particular contractor.

Reviews are helpful because they give people insight into the quality of a business's products or services. And they make it easier for consumers to find exactly what's being offered. You can increase consumer trust and boost sales by including reviews on your site.

You can include reviews in multiple ways. You can add them directly to your site or use third-party review platforms like Yelp and Angie's List. Either way, you'll want to ensure that you follow the guidelines set forth by each review site. For instance, many review sites require that you post a link to your website in the review itself. This makes it easy for visitors to read your reviews without going anywhere else.

Remember that you don't want to look too self-promotional when posting reviews. While it's okay to mention your own experiences with a company, avoid giving away trade secrets or discussing pricing strategies. Also, steer clear of negative comments. People love reading positive reviews but won't hesitate to delete any negative ones.

Display Them on Your Website

Reviews are one of the most important types of online customer feedback. They help businesses build trust among consumers and increase sales. But many small businesses don't know how to use them effectively. In fact, according to our survey, only 18 percent of small businesses use reviews on their sites.

But there's good news. A review doesn't have to be hard to implement. You just need to make sure it's visible to your audience. Here's what you should know about displaying reviews on your site.

1. Displaying Reviews On Your Site Is Easy

You can add reviews to your site in minutes. Simply go to your settings menu on your website and select "reviews." Then choose whether you want to show reviews on your homepage, category pages, product pages, checkout pages, etc.

2. Displaying Reviews Helps Earn Customers' Trust

When people read reviews, they tend to trust those who provide them. This is especially true for e-commerce stores because shoppers often rely on reviews to determine whether or not to buy something. If your customers see that you're open and honest about your products and services, they'll feel comfortable buying from you. And that makes them more likely to return.

3. Displaying Reviews Makes You Transparent

I've been thinking about this topic for a while. I think it is essential to be transparent with your customers, but not in the way you are forced to do so by law or regulation. Transparency should come from within and be natural. It should be an extension of who you are and what you stand for.

Use Them on Social Media

Reviews are a great way to increase brand awareness, build trust, and improve conversions. They are instrumental in situations where there isn't much competition, like when it comes to local businesses. In fact, according to a recent study by Moz, 85% of consumers say they trust online reviews as much as personal recommendations from friends.

You can leverage those reviews by incorporating them into posts or ads when you run your social media campaigns. For example, you might write about how excellent your products are, what a great experience it was to buy them, and why people should check out your store. Or, you might mention something specific about a product and include a link to the review. This demonstrates to potential customers that your brand is trustworthy and reliable. And, because reviews are often posted publicly, they give your business a chance to show off your best attributes.

You can even use your reviews on any type of marketing channel. Whether you want to promote a new product, launch a contest, or simply advertise a special offer, having positive reviews can help boost sales.

How Is Google Reviews Different From Google Product Ratings?

Google Product Ratings is another way Google collects feedback about products sold online. While it shares some similarities with Google Maps, Google Product Ratings is geared towards businesses selling physical goods.

The most obvious similarity is that both programs allow companies to post customer reviews and photos of their products. However, unlike Google Maps, where the information is displayed directly above the map, the reviews are listed under the name of each product. This makes it easier for shoppers to quickly find what they're looking for.

Google Product Ratings differs slightly from Google Maps because it doesn't display images of the reviewed places. Instead, it displays a list of the rated products and a link to view the full review.

Unlike customer reviews, product ratings are not a rating of your business. They are a reflection of how satisfied customers are with their purchases.

As mentioned earlier, product ratings aren't meant to reflect your business; they're intended to help consumers make purchasing decisions. And since Google Product Ratings is designed specifically for businesses, the data isn't shared publicly.

What to Do When You Get Negative Google Reviews

Unfavorable customer reviews are inevitable in business, primarily online. But how do you handle it? Here are some tips to help you deal with negative reviews effectively.

First of all, don't just ignore them. Responding to every single one of your customers is essential. This way, you show them that you value their feedback and want to improve your relationship with them. However, there are times when ignoring a negative review is appropriate. For example, if the complaint is about a product defect, you might want to let the consumer know what happened without responding directly. If the comment is spammy or abusive, flagging the post is usually enough. And if the comment is just mean-spirited, you can block the person from commenting on your site.

While responding to all posts, negative reviews must be treated with extra care. They're already likely to be negative, so try to ensure that you address each issue raised in the review. Don't just say "thank you" because people often write negative reviews simply to vent. Instead, use the opportunity to explain why the problem occurred and what you plan to do to prevent it from happening again. Show empathy and apologize sincerely for any inconvenience caused. Then offer a solution to the problem, such as free shipping or a refund. Finally, tell the reviewer they can contact you via email or phone if they want further information.

If someone leaves a negative review on your Google My Business listing, you'll receive an automated response telling you where to find the review. If you've received negative reviews over several months, you'll see a notification explaining how to resolve the situation.

Respond Quickly

Don't let a negative review sit untouched for too long. Negative reviews are often used as ammunition against businesses, primarily online, where there is no face-to-face interaction. A few days later, someone else might read the same review and draw conclusions based on their thoughts about the business. If you don't respond quickly enough, people could start thinking, "I saw that person didn't like my restaurant; I guess I won't go there."

Before responding, assess whether your customer's feedback is true or false. You want to avoid giving out incorrect information while responding to a review. For example, if the reviewer says that his meal wasn't good because he had to wait 30 minutes for his food, you wouldn't want to say that the food took longer to arrive because the kitchen was busy. Instead, you'd want to clarify that the server was delayed due to high traffic. This way, both parties know exactly what happened.

You also want to ensure that you respond to every complaint and issue raised by the customer. If you address one problem, such as slow delivery times, but ignore another, such as poor service, customers will likely assume that the former is why they aren't satisfied. To prevent this, always check every comment and issue your customers raise.

Another thing to keep in mind is that negative reviews can help you improve your business. By reading them, you learn how to serve your customers better. You find out what areas need improvement and can use those insights to implement changes that will lead to happier customers.

Respond Carefully

Regarding customer reviews, we've learned one thing over the years: people love to complain. But what do you do when someone leaves a scathing review about your store? Don't panic -- just follow our tips for responding to negative reviews, and you'll avoid making things worse.

First off, it's important to remember that everyone makes mistakes. If you're a small business owner, you've had some issues with your products or services. And that's okay! Just because something went wrong doesn't mean you deserve a bad review. Consumers often feel like they're being taken advantage of when they purchase a product or use a service, so they lash out online.

So how do you handle a negative review? First, take note of the reviewer's username and screen name. Then, look up the person's profile on social media sites such as Facebook and Twitter. You might find they're a satisfied customer; perhaps they posted a glowing review just recently. Or maybe they're just venting. Either way, you want to know where they stand before you respond.

If you decide to respond to the review, start by thanking the reviewer for sharing their opinion. Next, please acknowledge that you recognize the problem and promise to fix it. Finally, explain why you think the issue occurred and offer compensation for your mistake. For example, if you accidentally shipped the wrong item, say so and offer to send another one. If you promised delivery within a certain amount of time, admit that you didn't meet the deadline and compensate the buyer accordingly.

Don't let negative reviews become a public relations nightmare. Respond carefully, keeping your reputation intact while keeping happy customers.

Move the Conversation Offline

Negative reviews are like a thorn in the side of every online store owner. They can make or break your business. But what do you do when someone leaves a nasty comment under your listing? You could ignore it, but then you risk losing sales. Or you could try to respond directly to the person. But how do you do that without coming off rude?

The answer is simple: Move the conversation offline. Instead of responding to negative comments on Google, Facebook, Twitter, etc., simply send an email to the person who posted the review. This allows you to address the issue face-to-face while showing the person that you care about their opinion.

You might think that moving the conversation offline is something that only big businesses do. Not true. Small businesses often use this technique because it costs less than paying for advertising or reaching out to the person via social media. Plus, you don't have to worry about getting into a heated argument over the phone.

Moving the conversation offline is a great way to show potential customers that you care about them and their opinions. And if you can resolve the issue quickly and professionally, you'll earn goodwill points that can translate into future sales.

Offer a Solution

When customers leave a negative comment online, they're often unhappy about an aspect of their overall experience with your brand. But how you react to that feedback isn't always what it seems. You can take some actions to improve the likelihood of getting a positive rating.

First, don't ignore the criticism. Responding quickly and honestly lets your customers know you care about their opinions and want to resolve any issues. This shows that you value their input and are willing to work together to solve problems.

Second, make sure that the problem is resolved. Even though a negative review might seem like an isolated incident, it could be part of a larger pattern. If the issue persists, don't just let it go. Instead, follow up with a prompt email to address the complaint. And even better, send a freebie or discount code to help alleviate the pain.

Third, show empathy. Customers aren't looking for sympathy; they want to see that you understand where they're coming from. Empathizing helps build trust and makes people feel comfortable sharing more personal information. Plus, showing compassion increases the odds of turning around a negative review into a positive one.

Finally, provide a solution. A simple statement such as "We'll look into it" doesn't cut it. Instead, find out why the customer left the review and offer a remedy. For example, maybe the product wasn't appropriately delivered, or the customer had a different expectation than what they received. Whatever the case, providing a solution demonstrates that you listen and genuinely care.


Google Reviews lets you build trust with your customers and improve customer satisfaction. It's a powerful tool that helps businesses understand customers' thoughts about their products, brands, and services. By leveraging it, you'll be able to make better decisions and deliver a better product to your customers.


November 19, 2022

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