Reputation Defenders

How Social Media Can Ruin Your Online Reputation

How Social Media Can Ruin Your Online Reputation
Maria Martin

4 min


How Social Media Can Ruin Your Online Reputation

In this age of social media, you can grow your business, gain fame, and boost your sales by targeting users of different social media platforms the right way.

But when social media is used inappropriately, your single post, video, or even comment can make you go viral and damage your hard-earned reputation.

Here, we have highlighted the popular answers to how social media can ruin your online platform. We have also mentioned the top ways of managing your reputation.

How social media can ruin your online reputation

Below are the five common ways that show how social media can ruin your online reputation.

You don't give credit where it is due.

On social media, we often share a particular post of someone on our profile. If you are getting likes, comments, and fame due to that post, it is best to give the person who originally shared the post the credit he deserves.

Doing so will show others that you are someone who does not hesitate to highlight others and have the courage to promote others who even belong to your own industry.

This way of 'how social media can ruin your online reputation can even make you look like a thief in the eyes of other users. They may mistakenly believe that you stole someone else's work.

You don't respond to comments.

If you do not respond to the comments on your post, it communicates that you are ignoring others or do not care about what they have to say. It is like starting a conversation and leaving it mid-way or ignoring the other person while speaking.

Replying to each comment takes time, but you do not necessarily have to respond to each comment. Respond to only a few (according to how much time you have) to show that you care about what others have to say.

Insulting others

Another answer to how social media can ruin your online reputation is by insulting others. Social media is not the right place to point out people's wrongdoings or insult them for what they did. It is like raising your voice publicly and then insulting someone. It will give you the wrong kind of attention, and even if you are saying the right thing, people may still consider you wrong.

If you are famous on social media, know that only some of your followers are true fans. Some are here to criticize, insult, or even provoke you. The best solution to such comments is deleting them and then blocking the user.

Posting unsuitable images in the wrong place

If you often use your personal social media profile on your office's computer, you may accidentally post your personal or inappropriate photographs on your professional company profile. This particular answer to 'how social media can ruin your online reputation could also ruin the company's reputation, and you may end up losing the job.

There is a right place for everything. And your professional page is certainly not the right place for your photographs.

Mixing your personal profiles with your professional ones

Besides photographs, you may share your thoughts about a current affair or feelings about a personal matter on your professional page. Remember that everything you post on your professional page represents your company. Therefore, choose the right words and photographs for your professional profile.

Now that you know how social media can ruin your online reputation let's look at a common life example to understand it better.

Social media reputation damage example

One popular example is that of Gilbert Gottfried, who is a famous American comedian. In 2011, he made an offensive joke during the Japan tsunami. He tweeted, "Japan is really advanced. They don't go to the beach. The beach comes to them." And in another Tweet, he said, "My Japanese doctor advised me to stay healthy. I need 50 million gallons of water a day."

He got a lot of backlash for making such insensitive jokes. As a result, Aflac Company immediately fired him and started a nationwide campaign to find Gilbert's replacement.

Reputation management on social media

After finding out how social media can ruin your online reputation, let's see how you can maintain your reputation on social media.

Resolve issues that can impact your reputation

If a customer has left a negative comment or feedback, then instead of getting furious and ignoring the comment, you should comment back and apologize if the mistake was on your end. Similarly, if there is a common issue many customers have, you should plan to address the problem and let customers know that you are working on it.

Share relevant content and updates.

Show the world that you are aware of what is happening around you. Post relevant content and choose your words carefully. Show concern if there is a tragedy and show happiness when there is a national-level success.

Choose your words wisely.

Making a mean comment on social media and then deleting it after realizing your mistake does not help save face. People who are scrolling through social media notice such things very fast. Thinking and then making a sensible post using the right words is better.

Share positive customer reviews.

If you are getting glowing five-star reviews from your customers, there is nothing wrong with showing them off to your potential customers present on different social media platforms. Original reviews act as social proof and give a boost to your company's reputation as well as its sales.


Social media is a great place to build your brand and image. But it also holds the power of turning someone's world upside down by using their single negative comment, video, or post and making it go viral. The best way to avoid such incidents is to choose your words wisely and post the right content.


November 18, 2022

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