Reputation Defenders

How online reviews build your business reputation

How online reviews build your business reputation
Amy Bess

7 min

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5 Ways Online Reviews Can Help Your Business

Online reviews are a great way to develop your reputation and to build your business reputation and help you to attract more customers.

But how do they work? What is the best way to get online reviews for your business? And what can you do with them once you have them?

In this post, I will share five ways that online reviews help you build your business reputation.

1. Reviews are the easiest way to prove that you have customers.

Reviews are potent tools for brands and businesses. They provide a great way to build relationships with current and potential clients and often prove that you have successfully provided services and products to others.

Verified positive reviews can be an essential tool for helping people decide whether they want to buy from you. We've all seen stories of consumers who have bought products online that haven't arrived.

Verified positive reviews prove that you have successfully provided services and products to others. They're a great way to build trust with potential customers.

If you're a relatively new brand or small business, verified reviews can help new happy customers gain reputation. We've all heard stories about consumers who have paid good money for goods online that have either never arrived or been damaged.

2. Shows that you are transparent

Reviews are one of the most powerful tools out there for small businesses. They're free, easy to set up and provide real value to buyers and sellers. Here's why:

  • Reviews give potential customers insight into what others think about the quality of your product or service.
  • Reviews let you know whether or not your customer support team is responsive or helpful.
  • Reviews allow you to see how well your competitors perform.
  • Reviews confirm that you exist and are legitimate.
  • Reviews demonstrate that you care enough about your reputation to take action.
  • Reviews build reputation among your customers.
  • And finally, without reviews, it's far less likely that prospective customers will ever become actual customers.

You need to manage all types of customer feedback with positive or negative reviews to improve trust with customers. A bad review correctly managed is a way to improve your business reputation and boost your customer trust.

3. Information about your performance

The majority of people are skeptical about buying goods and services online. One reason is that many of us feel we don't know how well businesses perform. We're often unsure whether the product or service we want will arrive on time or whether the quality of our purchase will match the description given on the website.

But there are ways to combat this. A good review can make a massive difference to your customer experience, especially when it goes beyond just providing a list of features. Reviews can allow you to address concerns, highlight strengths, and explain your success. They can even help you improve your reputation, particularly when they come from independent sources.

The majority of retailers are aware that reviews can influence consumer behavior when making purchasing decisions. However, many businesses still don't make use of reviews. A recent survey by the e-commerce industry association UK Interactive Entertainment found that just over half of respondents had no idea how much impact reviews could have on sales. This lack of knowledge is reflected across most industries, according to research published by the British Retail Consortium earlier this month.

However, the potential benefits of reviews cannot be understated. They can increase conversion rates, improve customer satisfaction, reduce returns, and generate revenue. A report by the NPD Group found that the average US household spends $1,500 per year on products and services based on recommendations from friends and family.

So why aren't more companies taking advantage of reviews? One reason may be that they're concerned about the legal implications of collecting and publishing reviews. But there are ways around this. For example, some sites allow reviewers to remain anonymous, while others offer incentives such as free samples or discounts to encourage participation.

4. Responses show customer care

Customers are often willing to forgive a mistake or poor product quality if you respond quickly and apologize. When customers leave product reviews, they expect a quick response from the brand. If the brand doesn't respond within 24 hours, the brand could lose customer trust.

This is why we recommend responding to every single review.

In 2017, the average consumer spent $1,100 on online purchases. However, according to Forbes, only 10% of consumers are willing to write reviews. This leaves 90% of shoppers without a voice; you can bet those people are even less likely to write a review. So what do we do about it? Replying to reviews.

The key here is to make sure you respond to each review individually. Don't just say "Thanks!" or "We're sorry." Respond to every single one. A simple thank you goes a long way. But don't stop there. You'll want to take the opportunity to explain why you feel negatively towards the reviewer. If you've done something wrong, apologize. And if the problem isn't yours, admit it. Even if you didn't do anything wrong, acknowledge that you understand where the person is coming from. People appreciate honesty, especially when it comes from someone they respect. A bad review correctly managed is an excellent way to win customer trust.

And finally, if you genuinely believe the review is unfair, address that issue directly. Tell the reviewer exactly where they went wrong. Or maybe you think the review doesn't reflect your product or service accurately. Explain why you disagree. Then ask the reviewer to change their opinion if necessary. Remember, if you don't engage, you lose.

5. Give customers the power

Asking for customer feedback is one of the most effective ways to show that you respect and appreciate their input. This doesn't mean you should take every comment personally or accept everything you hear. You still need to think critically about what people tell you and decide whether you agree or disagree with their opinions. But if you genuinely listen to what customers say, you'll come across as someone who cares about them, making everyone feel better.

And remember, you don't have to wait for customers to give feedback to you. Ask customers for their opinion if you notice a problem or an opportunity. For example, if you're launching a new product, email your existing customers, telling them about your plans and asking what they think. Or, if you're planning to raise prices, offer discounts to loyal customers to encourage them to stick around.

Reviews are changing how consumers shop online. Reviews are becoming a more significant part of the shopping experience. With over 50 million reviews posted monthly, we now live in a world where people rate products based on what they think about them rather than just looking up prices.

Data suggests that customer trust reviews more than ratings. This is because reviews are written by real people who have purchased the product themselves, whereas robots generate ratings without a personal connection to the item. However, there is one caveat – reviews aren’t always accurate.

So, how do you know whether someone’s review is trustworthy? Well, here are some things to look out for:

  1. Check the number of stars. It probably isn't genuine if the review doesn’t include any star ratings.
  2. Look for consistency. A single review might seem credible, but if several reviewers give different opinions, it could indicate that the reviewer is trying to influence others.
  3. Check the date. Reviews posted within the past few months usually reflect the most recent experiences.
  4. Read the description. Is it detailed enough? Does it match previous comments left by other customers?

Your business can't run without customer reviews.

Without reviews, it’s much harder to persuade people to buy from you; in fact, 63 percent of shoppers are more likely to purchase from websites with reviews.

Businesses often overlook the importance of collecting online reviews. Many believe that asking customers for feedback indicates that you don't care about their thoughts.

However, there are several reasons why you want to solicit feedback.

  • Build Trust - Customers feel more comfortable giving honest opinions when they know their comments won't go unnoticed.
  • Improve Customer Service - If you can identify problems quickly, you'll be better prepared to solve issues and provide faster responses to boost customer trust and business reputation.
  • Increase Sales - Consumers spend more money with companies that receive positive word of mouth.
  • Make Your Business More Visible - Search engines like Yelp use reviews to determine how relevant a particular site is to a topic.
  • Boost Reputation - Online reputation management tools like Yelp allow consumers to post reviews anonymously and speak freely without fear of retribution.

So how do you go about getting reviews?

So how do you go about getting reviews? There are several ways to approach this, including:

  • Ask friends and family to review you on social media.
  • Offer discounts or freebies to reviewers.
  • Get testimonials from satisfied customers.

Customer reviews can:

  • Make or break your brand.
  • Increase conversions.
  • Help you win awards.
  • Drive sales.
  • Improve customer satisfaction.
  • Lead to better ratings.
  • Boost profits.

Latest thinks

Online reviews are an essential part of building business reputation. They help build brand awareness, increase conversion rates, and improve customer satisfaction. However, many companies struggle to effectively use online reviews because it requires managing multiple platforms and systems.

Our complete product reviews management app makes it easy for businesses to collect, monitor, respond to, and request reviews across multiple review sites. Our technology allows you to easily integrate into existing workflows and processes, making it effortless to manage reviews.

Our solution helps you automate the entire product reviews collection process, including asking for reviews by text with just two clicks. You can quickly respond to reviews on multiple platforms, such as Google reviews, Facebook, and Amazon. Finally, we provide tools to keep track of reviews and ensure compliance with local laws and regulations.

Updated

November 16, 2022

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