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Healthgrades Reviews Guide to To Boost Patient Referrals

Healthgrades Reviews Guide to To Boost Patient Referrals
Kim Calloway

12 min


Healthgrades Reviews Guide to To Boost Patient Referrals

Healthgrades is a vast company.

Over half of all Americans who seek medical advice this year will use, which has an extensive network of competing websites. If you want to be seen by patients, you need to get listed on

They don't just stay there because consumers keep coming back for them.

Most importantly, how can you utilize Healthgrades to attract more patients to you and your practice/clinics? We're going to show you how today.

Today we're going to talk about…

Why is Healthgrades essential to your practice or clinic?

It has something special about it.

Other review platforms typically offer patient profiles, ratings, and reviews. They give out objective data, but it's all user-generated.

Healthgrades is different.

HealthGrades evaluates hospitals solely on risk-adjusted outcomes and in-hospital complications. It evaluates approximately 500 million claim records from federal and private reviews to rank physicians based on complication rates at hospitals where they perform surgery, their experience, and patient's overall perception of them.

Patients trust them.

What does this change for healthcare providers who list their names on Healthgrades?

Reviews matter more than they've ever mattered before.

  • According to the CDC, 84.3% of Americans had contact with a healthcare provider within the last 12 months.
  • Approximately 883.7 million people visit their doctor's offices every year.
  • On average, there were 277.9 visitors per 100 people.
  • Of those 5,400 patients, 4,800 (or 90%) visited their primary
  • An estimated 163.6 million Americans visited Healthgrades before visiting their doctors.
  • Healthgrades has the most people using its platform for health care.
  • HealthGrades is the third largest source of health information.
  • According to Healthgrades, approximately 64 percent of visitors to their site will make an appointment with a physician within one month.
  • More than 20,000 healthcare facilities across their sites.
  • On Healthgrades, approximately 77 percent of reviews are four or five-star ratings.

What about their competitors?

Claims verify that people who visit Healthgrades go to doctors more often than people who visit other websites.

  • 40% more than WebMD
  • 65% more than Everyday Health

Insurance claims verify new prescriptions filled at Healthgrades.

  • 40% more new prescription medications were prescribed by doctors using the Internet than doctors who did
  • More than 65 percent of new prescriptions were written by doctors who did not participate in the program.

Despite the criticism, there is strong support for the method used by the company.

Who visits Healthgrades?

Consumers on Healthgrades review doctors and hospitals for their family members.

Healthgrades targets a beautiful demographic—women making the vast majority of healthcare decisions for their households. Sixty-three percent of women earn between $90,000 and $100,000 annually, and 78 percent graduate from college.

This is crucial.

Tailoring your messages to your audiences is critical because most Healthgrades visits are from women.

How Healthgrades differs from other review sites

HealthGrades helps approximately one million people per day find healthcare providers. It has a viral platform in high-growth mode; here's why it compares favorably with other well-known review sites.

Healthgrades has grown up.

Patients rely on their platform to help them find the best healthcare providers. Healthgrades' reputation has conditioned them to expect a certain level of quality from their platform.

Other companies have struggled to match its performance.

Mainstream platforms (Google reviews, Yelp, and Facebook) don't necessarily lead to an increase in traffic and conversions. Healthgrades' specialization teaches patients to look out for specific details that only they offer.

Your health grades should reflect your overall health.

With more features than its competitors, Healthgrades provides more benefits for both healthcare professionals and hospitals. Some of these include:

  • With Healthgrades, you can create a powerful online presence that helps people make better decisions about where they receive care. Our proprietary data collection process gathers information directly from hospitals, physicians, and nurses, including quality measures such as mortality rates, patient safety scores, and clinical outcomes. We then use this information to measure providers' performance against national benchmarks. You'll see high-quality ratings and reliable information about your peers, so you can choose the right doctors, hospitals, and healthcare facilities based on what matters most.
  • If you want to increase your bookings, then complete your profile. Patients are twice as likely to schedule an appointment if your profile is complete.
  • A five-star review means everything to your business. It's a matter of survival for most small businesses.
  • More visitors. With consistent effort, your business will be visited by more people interested in specific services or your clinic, which means you'll get more clients.
  • More physician referral opportunities. A completed profile with relevant skills and experience makes it stand out from others. These doctors are looking for a highly qualified individual who they can refer to regularly.

These seem like primary goals.

You don't need to use one platform for everything. For example, you could use Google Calendar for scheduling meetings and tasks and Trello for task management.

Creating a profile on Healthgrades

HealthGrades has information on 3 million physicians and medical professionals, including doctors, nurses, dentists, therapists, pharmacists, and others. If you're a healthcare provider, there's a good chance you've already been added to their database. Let's see how you go about claiming an account.

2. If you're a healthcare provider, go to to claim and manage your online reputation.

3. Click Get Started. Please get in touch with them if you can't see your provider's name.

4. Then, you'll want to verify your identity. You may be asked to provide proof that you're the person who owns the domain name.

Once verified, you'll receive an email from a Healthgrades rep to confirm your profile information.

You'll be able to edit your profile once you're verified to include relevant details about your practice, clinic, or facility.

To register a healthcare provider, you'll need to visit

After signing up for the trial, you'll receive a welcome email inviting you to sign up for their service. You'll then be asked to enter basic personal information before being sent a link to download their software.

Optimizing your Healthgrades profile

To optimize your profile, complete the information provided in your profile. On Healthgrades, the list of fields includes:


This includes your background information, including any relevant certifications, licenses, affiliations, and specialties. In this case, we'll include a link to your website so people can learn more about you. We've also added your contact info, including your phone number, email address, and social media links. Finally, we've included a short paragraph describing what kind of doctor you are.

You'll need to include a professional headshot, your contact info, your business address, your phone number, and the names of any clinics or facilities you own.


This shows where you are located on a map. It includes your current location, physical address, telephone number, facsimile (fax) number, and driving instructions.

Review Trends.

This is a list of the most common topics that appear in a given reviewer's review of a provider. These include things such as "I was delighted with my experience," "I would recommend this doctor to others," and "My overall experience was good." Sentiment Analysis. This overviews how positive or negative a reviewer feels about their experience with a particular provider. For example, if a reviewer writes something along the lines of "This doctor did not listen to me" or "The doctor didn't care about what I had to say."

One thing that makes this section interesting is the fact that it includes average reported wait times. They're a subtle factor to include, but they can promote positive or negative experiences depending on each user's overall impression of their visit.

About me.

This paragraph provides an opportunity to provide additional information about yourself. Include your bio, specialties, certification, education, and awards in this area. Don't let your credentials get lost in the sea of text; make them stand out!

Affiliated Hospitals. It's not uncommon for physicians to divide their time between several facilities. You'll be asked to add those facilities to your profile. Each facility will give patients an overall rating (in percentage) and a comparison to national and local averages.

Here's how you can optimize your LinkedIn presence even further.

Keyword research.

If patients are searching for a family physician, they might enter these terms into Google.

  • Doctors' offices near me
  • Nearby female family doctors
  • Doctors who accept new patients nearby
  • Doctors who take Medicare
  • Doctors near me
  • Family medicine near me
  • A primary care physician near me
  • Find the best primary care doctor near you

They may also use specific cities and states in their searches. You'll want to add these in as naturally as possible. Whatever they do, don't stuff your profiles with keywords. Pick one or two keyword phrases at the most, and then try to incorporate them into your bios and descriptions naturally.

If you're creating a profile for your medical practice, create one for each doctor.

Requesting, monitoring, and responding to patient feedback on

Healthgrades' 2020 Patient Sentiment Survey found that patients were most satisfied with their doctors when they had an open relationship but least satisfied when they felt pressured by their doctor to change treatment plans.

  • Patients usually write reviews because they're unhappy with their doctors' skills or care quality.
  • Patients who leave negative reviews tend to mention the waiting time, visit time, office staff, and overall experience more frequently than they do in positive feedback.
  • Female providers get better reviews than male providers.
  • Female reviewers tend to focus more on factors like bedside manners, communication, and visit times when they give feedback about female doctors. In contrast, male reviewers tend to focus more heavily on skills and care quality when giving feedback about male doctors.
  • Across states, patient satisfaction varies widely. Maine and West Virginia providers tend to get low scores for overall quality, communication, and technical skills.

Of the 2.4 million healthcare reviews posted on HealthGrades as of December 1, 2015, 95% of them address at least one of these six themes:

  • Bedside manner: A patient's comfort level with a physician and personality.
  • Communication: Whether the patients felt doctors listened to their questions and gave them clear answers.
  • Skill and Care Quality - A patient's confidence in their doctor's skill and care quality.
  • Patients: People who come into the doctor's office for care.
  • Total Visits: The number of times patients visit their primary care physician for an annual checkup. Some patients prefer to see their doctors less frequently than others, so they might be willing to pay a premium for fewer visits.
  • Waiting Time: The time you spend waiting for an appointment to start or between segments of an appointment.

"Patients often view doctors' skills or care qualities through the lens of their results or outcomes."

What does this mean?

If you consistently exceed customer expectations in one of the six key performance indicators (KPIs), you'll be able to quickly attract 5-star ratings from your patients. You'll also see an improvement in patient satisfaction and brand recognition and recall because of your stellar track record.

How do you ask for patient feedback?

"There's a certain level of professionalism and distance between doctors and their roles as health care providers. Many people don't realize this, but it's important to maintain that sense of professionalism when interacting with your clients."

It's not exactly pleasant.

When requesting reviews, it'll be helpful if you maintain some professional detachment. For example, you could say something like, "I would appreciate it if you could take a look at our site and let us know what you think!" rather than saying things like, "Please give us a good review!"

  • Your office
  • A coworker (someone who works in the exact location as you but doesn't report directly to you)
  • A reputable third party."

If you're using Healthgrades, you'll need a friendly person in your office to reach out and ask patients to write reviews on your profile. Here's how Healthgrades suggests you go about doing so.

  • Make sure your employees know about the value of online reviews and encourage them to be involved in writing them.
  • Asking patients on their last visit if their doctor has asked them any questions helps them remember what they
  • Send an email.
  • Ask over the phone.
  • You may add a link to your practice site.
  • Provide paper instructions.
  • Put QR codes on postcards.
  • Thank reviewers.

This is good news!

Some other notable platforms say making requests for reviews is not allowed on their platform. HealthGrades helps you by providing valuable tips so you can request patient reviews.

Your Healthgrades point-of-contact

Regarding provider names and addresses, Healthgrades prefers to direct patients to This isn't very pleasant because it means less traffic for us, but we understand why they're doing this.

You shouldn't expect that 870 employees could handle customer service for one million visitors per month. However, you can contact them through their social media accounts.

  • LinkedIn
  • Facebook
  • Twitter

If you're trying to get in touch with someone at Healthgrades, you can also email or call them at 855 539 9625 or 678 279 1900.

Advertising on Healthgrades

With Healthgrades, healthcare marketers can target and sort patients by symptoms, conditions, locations, and so forth. Additionally, they can use Healthgrades to power their websites.

" provides credible, medically reviewed content from leading publications, including Harvard Health and the AHA. We've worked with four top 9 healthcare companies, driving daily engagement and brand visibility to millions of people."

Healthgrades' website reaches out to potential consumers, giving healthcare providers consistent access to prospective clients and their families. Its network consists of the following:

  • Physician search and profile pages
  • pages
  • Make condition-specific pages for each disease or health issue.
  • Third-party partner sites

Here's the rub.

To begin, you'll want to contact Healthgrades directly and speak to an ad agency representative to learn more about the service. Healthgrades requests additional information from you and may suggest to their in-house marketing teams if they think you might benefit from their services.

They offer a wide range of ad formats for different types of media.

Display and Sponsorship ads, desktop and tablet, display and sponsor

Smartphones, displays, and sponsorships

Whether you're working for yourself or within an established healthcare organization, you need to market your services effectively if you want to be successful.

Find out what's available to you.

You can also try contacting your clients directly via email. If they are happy with your services, they'll probably be willing to write a testimonial about you. After all, they're already telling people how great you are! And if they weren't satisfied, then you know what to do next.

If they say yes to the offer, do the legwork.

Ensure they get a copy of their Healthgrades rating to know where they stand. You can share a link to any online dating site you want.

What about new patients?

You can decide which patients go by choosing from one of two options. For example, you could choose to have 80% of your patients reviewed on Healthgrades and 20% reviewed on another site.

A word of advice?

If a customer arrives at your clinic via Healthgrades, request that they write a review on Healthgrades. If they arrive via Zocdoc, request that they write an online review on Zocdoc. Don't make things harder for them than it has to be.

Why bother going through all this trouble?

To build a solid online presence, you need to be seen by potential patients anywhere and everywhere. As a result, when people search for a local healthcare provider, they're likely to see an abundance of positive reviews on multiple platforms. This increases the likelihood of generating new patient inquiries and appointment bookings for your medical office.

Healthgrades reviews: the key to increasing patient referrals

The healthcare industry is undergoing a revolution. A shift toward consumerism and transparency is changing how consumers shop for medical providers. As a result, many consumers are choosing to research information about doctors online. And while plenty of sites provide helpful information, few offer comprehensive insights into provider performance, as Healthgrades does.

Healthgrades receives over 50% of its traffic from patients seeking information about doctors. But unlike most other review sites, Healthgrades doesn't just show you what others say about a particular physician; we use our proprietary algorithms to analyze millions of publicly available data to produce a detailed profile of each doctor. We can do this because we've built a database of information about every licensed physician in America.

This is where the magic happens. Unlike other sites, we don't rely solely on third-party sources to generate our data. Instead, we comb through public records to ensure the quality of the data we present. For example, we pull together public data from state licensing boards, disciplinary actions against physicians, malpractice claims, peer comparisons, and thousands of additional measures. By doing so, we've built a unique database that provides the most accurate picture possible of a physician's career.

We believe this level of insight helps us stand apart from other review sites and gives patients the confidence to make intelligent choices. A recent study found that patients who used Healthgrades had lower mortality and complication rates risk following specific procedures. In addition, patients who received treatment at hospitals rated five stars by Healthgrades experienced fewer complications than those treated at hospitals rated 1 star.

As a leading site of its kind, Healthgrades offers a wealth of resources to help educate patients and improve healthcare outcomes. Our blog posts cover everything from understanding the risks of different surgeries to recognizing signs of potential abuse. On our homepage, you'll find articles explaining how to compare prices across multiple insurance plans, tips for finding an excellent primary care physician, and much more.


November 16, 2022

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