About Amazon Reviews
Amazon reviews are one of the most powerful marketing tools that Amazon offers to users. Since Amazon has such a wide range of products and customers with different needs, conducting reviews helps make sure that users find the best product for themselves. Reviews provide sellers with valuable insight about their products and services, as well as what buyers think about them.
What Is an Amazon Review?
An Amazon review is a written product evaluation left by a customer on Amazon's website. These reviews are posted publicly and can be seen by anyone browsing the product’s page. Your review should include your honest opinion about the item, including why you love it or why you don't think it was worth your money.
How Are Ratings Assigned?
Ratings are assigned based on how many stars you give the product when you write your review. One star is considered “poor”, two stars is “fair”, three stars is “good”, four stars is “very good”, and five stars is considered “excellent”. It's important to note that these ratings are assigned automatically after submitting a review; there's no need to select them yourself or input a numerical rating into the system when writing your review.
Which Products Can You Review?
Only items available for sale on Amazon can be reviewed through its site. This includes physical products like books, electronics, toys, apparel, food items, etc., and digital items like music downloads and eBook purchases. Digital media purchased from third-party sites cannot be reviewed on Amazon since they aren't hosted on the platform itself.
Are There Guidelines When Writing Reviews?
Yes! The guidelines apply for any type of review you write for any online retailer - not just those for Amazon - but here are some of the basics:
- Avoid profanity or offensive language in your writing;
- Be respectful to other reviewers who may disagree with your opinions;
- Do not use postings to advertise or promote unrelated topics; and
- Stick to reviewing only one item per post - don't try to combine multiple items into one review (for example a laptop plus printer).