Reviews Management Benefits: Acquisition
With the rise of digital marketing, customer acquisition has become more complicated. Every business needs new customers to grow, and traditional advertising can be expensive. One effective way to gain new customers is by leveraging reviews – not only online reviews but also consumer-generated content such as user videos, blog posts and social media interactions. Here's a look at how you can use reviews to acquire more customers for your business:
Capitalize on Your Existing Reviews
The first step in customer acquisition through reviews is making sure people know about the great feedback you’re receiving from existing customers. There are several ways to do this:
- Promote your product or service reviews on your website and in other marketing materials
- Send snail mail or email letters letting people know about your positive reviews
- Incorporate customer quotes into press releases
- Share positive stories with consumers via social media
Encourage Customers to Leave Positive Ratings & Reviews Online
People tend to trust online ratings and reviews when deciding whether or not they want to buy something – so it's important that you have a steady stream of positive feedback coming in. Encourage satisfied customers to leave positive ratings and reviews by providing them with direct links on an order completion page or thank-you email. You can also offer incentives such as discounts or free shipping for leaving a rating or review.
Utilize Referral & Affiliate Programs for Word-of-Mouth Advertising
Word-of-mouth advertising is one of the most powerful tools in any business' marketing arsenal, especially when it comes to customer acquisition. Utilizing referral programs and affiliate networks gives existing customers the financial incentive they need to spread the word about your products and services, while increasing brand visibility and generating leads at the same time!
Monitor Comments & Reviews Across Multiple Platforms
It's essential that you monitor comments, questions, and reviews across various platforms (e.g., Twitter, Facebook, Yelp) so that you can address any issues quickly and easily. Doing so allows you stay ahead of any potential negative feedback before it gets out of hand – plus provides an opportunity for you or another team member to engage meaningfully with someone who has left a comment – helping turn that person into a loyal customer!
